SUMMARY:
The Paid Media Manager will play a key role in developing and executing advertising strategies that elevate the Indiana Pacers, Indiana Fever, Noblesville Boom, and Gainbridge Fieldhouse concerts and events. Working directly with the Associate Vice President of Marketing – Pacers, this position requires a creative, detail-oriented professional who thrives in a fast-paced environment, provides day-to-day leadership to a Paid Media Coordinator, and collaborates effectively with internal teams and external partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Support advertising strategy and execution for the Indiana Pacers and Noblesville Boom, providing insights, recommendations, and ensuring flawless implementation of campaigns.
- Provide supplemental advertising support for Indiana Fever and Gainbridge Fieldhouse concerts as needed to align with broader organizational goals.
- Lead, manage, and develop a Paid Media Coordinator, providing guidance on campaign execution, prioritization, and professional growth.
- Collaborate closely with internal ticketing teams to help meet revenue goals through targeted advertising initiatives and promotional strategies that drive ticket sales.
- Maintain strong relationships with advertising partners and media outlets to ensure optimal placements, budget efficiency, and alignment with current industry trends.
- Coordinate development of advertising assets, including print, broadcast, and digital, by working with internal creative teams and external agencies to deliver compelling, on-brand content.
- Assist in integrated marketing efforts alongside PR and promotional teams, ensuring advertising supports broader brand and event objectives.
- Conduct market research and analyze audience insights to inform advertising decisions and identify high-impact opportunities.
- Manage timelines, budgets, and deliverables to ensure campaigns are executed accurately and on schedule across multiple platforms.
- Other duties and special projects as assigned.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
- 4 years of experience in advertising, media planning, or marketing execution - preferably in sports, entertainment, or live events.
- Proven ability to manage advertising campaigns across multiple channels
- Strong understanding of media buying principles and budget management.
- Experience collaborating with internal teams and external partners to deliver integrated marketing campaigns.
- Familiarity with creative development processes and working with design/production teams.
- Analytical skills to interpret market research and audience insights for advertising decisions.
- Excellent organizational and project management skills with the ability to handle multiple priorities under tight deadlines.
- Strong communication and relationship-building skills to maintain vendor and partner relationships.
- Proficiency in Microsoft Office; experience with advertising platforms and tools is a plus.
- Ability to work evenings and weekends as needed for events.
- Passion for sports and live entertainment.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree from a four-year college or university, and at least 3 years of professional marketing experience and/or a combination of graduate level education (i.e., MBA) and experience. Experience with advertising preferred.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret instructions and reports. Ability to write reports and correspondence with extremely high accuracy and attention to detail. Ability to effectively present information and respond to questions from Managers, Clients, Customers, and the general public. Ability to communicate and sell ideas to peers and executives. Ability to create and deliver presentations to all levels of employees and upper management.
MATHEMATICAL SKILLS:
Ability to apply mathematical operations to develop ROI analyses and present reports.
REASONING ABILITY:
Ability to define problems, collect information, establish facts, draw valid conclusions and make recommendations.
PROBLEM SOLVING REQUIREMENTS:
Must be able, through creative, logical and technical means, to see projects through to completion.
PHYSICAL AND ENVIRONMENTAL DEMANDS:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.
While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in the Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.
