SUMMARY: The Marketing Manager is responsible for managing all integrated marketing efforts for all of Pacers Sports & Entertainment (PS&E) community, foundation and culture-driven initiatives. They are passionate about leading strategic campaigns that engage our local community and embrace company culture. They understand the importance of connection, leading with service and a fan-first mentality. This individual will also play a key role in Morris Bicentennial Plaza marketing and activation.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Lead the planning and execution of omni-channel marketing campaigns for key community, Foundation and cultural initiatives.
- Lead digital and marketing efforts for PS&E’s evolving corporate brand, including day-to-day @PacersSportsEnt social media account management
- Collaborate with Corporate Public Relations, Community Engagement, and Events & Facilities teams to build out content calendar and identify strategic opportunities for storytelling and promoting PS&E in key community activations, activities and civic events
- Support the Associate Vice President of Marketing Events & Facilities across initiatives
- Develop and execute activation plans for Morris Bicentennial Plaza including hiring and managing entertainment for each event, supporting the Events & Facilities teams with curating well-rounded, fan-first activations
- Support the marketing team in budget planning, management and tracking, including managing invoices and reports for finance and marketing leadership
- Facilitate and grow community partnerships while engaging and working with Indianapolis area businesses and civic community to help meet organizational goals
- This position will be required to work a schedule that includes events on evenings, weekends and some holidays. Event work will include Gainbridge Fieldhouse and Morris Bicentennial Plaza events, community activations and some Fever and Pacers home games
- In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.
- Other duties and special projects as assigned
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in a related field
- 2-4 years of similar work experience and/or training; or equivalent combination of education and experience
- Proven experience executing omni-channel marketing campaigns across digital, traditional, and out-of-home platforms
- Self starter with excellent project management skills and ability to balance multiple initiatives and deadlines
- Highly creative, collaborative, adaptable, and organized in fast-moving environments
- Team-oriented with strong interpersonal skills; able to build productive relationships across departments and with external partners
- Strong communication skills with attention to detail and brand alignment
- Passion for sports, entertainment, our community, digital and marketing trends
- Flexibility to work nights, weekends, and holidays as needed
EDUCATION AND/OR EXPERIENCE:
Two to four years of similar work experience and/or training; or equivalent combination of education and experience.
COMPUTER SKILLS:
This position requires some experience with CRM software, basic knowledge of Photoshop, knowledge of Internet laws and regulations like CAN-SPAM and COPPA. It requires knowledge of the guidelines set by the Mobile Marketing Association (MMA). It requires knowledge of social media sites, including but not limited to Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, and other emerging channels.
An interest in emerging platforms and technologies is necessary for success in this position.
Employee should be adept at Microsoft Office software (Outlook, Word, Excel, Teams) and social media analytics & scheduling software. Experience with Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and project management tools like Asana or Basecamp a plus.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret instructions and reports. Strong writing ability with the use of proper grammar and punctuation with a high attention to detail and minimal error rate. Ability to effectively present information and respond to questions from Managers, Clients, Customers, and the general public. Ability to communicate and sell ideas to peers and executives. Ability to create and deliver presentations to all levels of employees and upper management.
MATHEMATICAL SKILLS:
Good understanding of retail math concepts and calculations. Strong analytical skills. Proficient in Microsoft Excel and ability to apply mathematical operations to develop ROI analyses and present reports.
REASONING ABILITY:
Ability to define problems, collect information, establish facts, draw valid conclusions and make recommendations. Ability to interpret directions.
PROBLEM SOLVING REQUIREMENTS:
Must be able, through creative, logical and technical means, to see projects through to completion. Employee must effectively communicate with customers and other employees and must exercise discretion when applicable.
PHYSICAL AND ENVIRONMENTAL DEMANDS:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.
While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.
