Vice President, Marketing with Atlanta Hawks & Philips Arena in Atlanta, GA

Atlanta Hawks & Philips Arena jobs
Sports Jobs in Atlanta, GA
Marketing: Marketing

 At the Atlanta Hawks & Philips Arena, our team is changing the game and entertaining our fans in and out of the arena. As an organization, we rock a bold attitude that focuses on teamwork, authenticity, & innovation. The fans are our passion, and their positive experiences are what propel us to create awesomeness. We work hard and run fast, yet we take the time to appreciate the details in the work we do and celebrate our successes. At the end of the day, we are an entertaining group that strives to do things a little differently and stand out.

The Vice President - Marketing is responsible for overseeing the development and implementation of strategic marketing plans – including tactics for growing B2B & B2C ticketing revenue and corporate partnership revenue while serving our fans and building generational brand affinity for the Atlanta Hawks Basketball Club & Philips Arena. This includes the development of innovative, marketing campaigns, lead nurturing, cross-functional collaboration with internal and external partners, product development, media strategy, marketing partnership development, overseeing social media, direct response/marketing automation and content strategy across Hawks and Philips Arena channels. 

An ideal candidate will:
  • Be a strong team leader with sports/ticket-sales experience
  • Be a creative and strategic thinker, able to drive the vision and direction for the marketing team to support the business and brand objectives of the organization
  • Be pro-active, collaborative, energetic and passionate about growth opportunities for our business: mobile, G-League, e-League, etc.
  • Take ownership of projects and work effectively as part of a cross-functional team 
  • Lead but also be responsible for hands-on work to ensure projects are completed on time and on budget
  • Be data-driven and eager to experiment and showcase results and recommendations
  • Have demonstrated experience in building strategies and plans focused on the sports and entertainment vertical in partnership with brand sponsors
  • Display a deep understanding of analytics tools and approaches with the ability to thoughtfully and consistently draw insights from data to optimize performance toward business KPIs
  • Be an excellent communicator (writing and speaking) for a wide range of audiences 
  • Can provide rationale and strategic explanation for courses of action and provide recommendations on business challenges
  • Be a leader who is committed building a positive culture and supporting professional growth of team members
  • Will coach others and serve as a mentor for the team and throughout the organization 
  • Develop strategic marketing plans to meet the financial objectives of the organization (both driving revenue and adhering to annual marketing budget) and increase brand awareness
  • Engage with cross functional teams to develop KPIs, tools and methodologies for measuring the effectiveness of all marketing
  • Work closely with the sales and analytics teams to build out lead nurturing campaigns and marketing automation strategy
  • Manage day-to-day operations of the marketing department and collaborate cross-functionally with revenue, analytics, community, and creative teams
  • Manage tactical execution of all marketing messaging to multiple audience segments through all channels – including media buying/planning, printed collateral, broadcast, digital, social, email, events and mobile
  • Develop and implement an integrated content plan
  • Partner with analytics and oversee marketing insights and testing strategies that result in optimizations for creative, product, fan experience and marketing departments
  • Develop plan to grow social, digital, and mobile footprint by: growing opt-in databases for direct marketing and app, viewership on websites, and introducing enhancements to existing channels and new consumer facing technologies
  • Oversee the creation and management of promotions designed to sell tickets for all home Hawks games and Philips Arena events
  • Oversee coordination and integration of various vendors and resources; Manage marketing budgets
·       Develop testing strategies to guarantee the most efficient approach for fan acquisition and engagement.
·       Create an attribution plan for paid marketing strategies.
  • Prepare and communicate regular reports on marketing metrics
  • Manage external agencies/vendors when necessary
  • 10+ years of experience in consumer marketing and media 
  • Experience working in sports preferred (league/ team)
  • Experience in B2B & B2C direct marketing campaigns & marketing automation
  • Bachelor’s Degree required; MA/MBA degree preferred
  • Proven track record of successfully developing and executing marketing plans from conception to implementation
  • Excellent communication and interpersonal skills 
  • Excellent client service, relationship management and executive presentation skills
  • Highly organized and detail oriented operational management abilities
  • Experience working closely with creative talent
  • Flexibility in terms of handling a variety of assignments under tight deadlines while maintaining a strong focus on delivering results and quality work
  • Independent, creative problem-solver that asks good questions
  • Proven leadership and talent management skills, successfully leading, and developing a strong and growing department 
  • Must be able to work non-traditional hours, which may include nights, weekends and holidays
  • Understanding of the benefits and constraints of current analytics tools and being knowledgeable of new tools on the market
  • Strong analytical and project management skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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