Social Media Manager - Atlanta Dream
Location: Atlanta, GA (in‑office)
Reports to: Director of Content Strategy & Production
Status: Full-time
About the Atlanta Dream
The Atlanta Dream is a WNBA team based in Atlanta, Georgia. This year marks our 18th year in the league, and 2025 is our fourth year with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.
Position Purpose
We’re looking for a dynamic, data-driven Social Media Manager to lead our daily digital storytelling, grow engagement, and own social channel execution for the Atlanta Dream. You will drive content ideation and strategy across all social channels, coordinate game day coverage, support partnerships, and help build the overarching content strategy to position the Dream as a cultural force, not just a sports team. You’ll work cross-functionally with marketing, creative, partnerships, ticketing, community and players.
We compete on the court and in culture, telling stories that resonate deeply with our fans and beyond. We are seeking a passionate, creative Social Media Manager who can help amplify our voice, grow our fanbase, and execute best-in-class content that reflects who we are and deeply engages with our audiences, leaning into what our audiences care most about. This person is a data-driven strategic at heart with a passion for storytelling.
Key Responsibilities
Social Strategy & Execution
● Create and implement the platform-specific strategy for each social channel — grounded in data, trends, and performance insights — to drive audience growth and engagement while keeping in mind brand consistency.
● Manage content (posting, copywriting, and publishing) across platforms including Instagram, X, TikTok, Facebook, YouTube, LinkedIn and Threads for the Dream’s main social accounts.
● Create and maintain an up-to-date social content calendar; ensuring alignment with marketing campaigns, ticketing pushes, sponsorships, community activations, and WNBA tentpoles.
● Proactively identify new content formats, platform features, and trends to integrate into the Dream’s voice and content strategy.
● Build short- and long-term channel-specific plans and ensure timely execution in collaboration with internal teams.
● Oversee “always-on” content as well as campaign-driven content (e.g. themed weeks, sponsor activations, ticket promotions, WNBA Draft, WNBA All-Star, WNBA Playoffs, etc.).
● Drive influencer strategy within larger campaigns by identifying potential partners, coordinating collaborations, and ensuring social content ties seamlessly into overall campaign strategy.
Game Day, Practice, Event Coverage & Team Travel
● Plan, produce, and execute real-time game day social content for all home and away games and other Dream events as necessary.
● Attend Dream practices to shoot and create content when applicable.
● Be present for all home games and travel for up to 20% of away games throughout the season.
● Travel for key away games in addition for league tentpole moments when applicable.
Partnerships & Sponsorships
● Work closely with brand/creative, partnerships, and content leaders to align on timing, messaging, and post cadence that ladders up to broader brand and business goals.
● Collaborate with the partnerships/sponsorship team to execute and deliver on sponsored content obligations.
● Ideate and manage partner content series, shot lists, briefs, approvals, and delivery deadlines.
● Ensure content meets partner standards and is amplified properly across channels.
Analytics, Reporting & Optimization
● Lead analytics efforts across all social platforms - including growth, engagement, audience behavior, sentiment, and content performance.
● Translate raw data into actionable insights and weekly/monthly reporting in partnership with the Business Insights team.
● Regularly distill learnings to broader content team inform content pivots, platform priorities, and stakeholder decisions.
● Partner with BI to create Content Performance dashboards and reports for internal and external (sponsor) visibility.
● Regularly benchmark against league trends, competitors, and audience shifts.
● Compile initiative and ad hoc reporting for key stakeholders to showcase performance of various content initiatives.
Content Production & Creative Collaboration
● Work closely with creative teams (design, video, photography) to develop assets for social use.
● Provide direction, briefs, and feedback to ensure social-ready creative.
● Shoot, edit, and produce social-first content (short-form video, Reels, TikTok, graphics) as needed.
Cross-functional Collaboration & Leadership
● Work with marketing, ticketing, community, basketball operations, game operations, and external partners to align social activity with overall goals.
● Bring ideas or initiatives that elevate the Dream brand beyond just the game.
● Be a thought partner; propose new content formats, partnerships, growth strategies, and efficiencies.
Qualifications & Requirements
● 4–6 years of experience in social media / digital marketing, ideally within sports, entertainment, or consumer brands.
● Proven track record of growing social audiences, engagement, and executing successful content campaigns.
● Strong writing, storytelling, editing, and content ideation skills.
● Comfortable working in fast-paced environments with shifting priorities (sports seasons, game nights, trending moments).
● Experience with analytics tools, social dashboards, and data-driven decisions.
● Familiarity with creative tools - slate, Canva, video editing (Adobe, Final Cut, etc.), mobile content creation (Reels, TikToks).
● Excellent organizational, project management, and communication skills.
● Ability to work evenings, weekends, game days and travel as needed.
● Passion for sports (especially WNBA), culture, social media trends, and fan engagement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
