About the Atlanta Dream
The Atlanta Dream is a WNBA team based in Atlanta, Georgia. This year marks our 19th year in the league, and 2026 is our sixth year with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.
Position Purpose
The Atlanta Dream is seeking a highly detail-oriented and collaborative Ticketing & Revenue Operations Analyst for a contract role. This role will serve as the connective tissue between Ticketing Operations, Sales, external data vendors, and Business Intelligence. This position is critical to ensuring accurate ticket and revenue reporting, strengthening CRM data integrity, improving sales process efficiency, and reducing downstream data risk as the organization scales. You will translate operational ticketing decisions into clear data definitions, reporting logic, and quality control processes that support both day-to-day sales execution and long-term BI strategy.
The ideal candidate thrives at the intersection of systems, processes, and analytics. You are comfortable navigating Ticketmaster/Archtics, Dynamics CRM, and BI dashboards, investigating discrepancies across platforms, and clearly communicating findings to both technical and non-technical stakeholders. If you are passionate about building operational clarity, improving data confidence, and enabling revenue growth through process alignment, this role is for you.
Essential Duties & Responsibilities
Cross-Functional Enablement & Process Optimization
- Serve as the day-to-day bridge between Ticketing Ops, Sales, BI, and external vendors, translating ticketing operational decisions into downstream data and reporting implications.
- Document and maintain SOPs for ticket plan setup, price code management, CRM workflows, and downstream vendor data transformations.
- Define and validate ticketing metrics and reporting definitions to ensure alignment with business rules.
- Identify opportunities to reduce manual sales processes and improve CRM usage standards as the Sales team scales.
- Support long-term BI and platform strategy by providing operational insight into vendor performance, system limitations, and data risk areas.
CRM & Fan Data Integrity
- Partner closely with Ticketing Ops, Sales, CRM, Marketing, and BI teams to ensure ticketing data is accurately reflected in Dynamics and downstream reporting systems.
- Validate that ticketing activity including sales, exchanges, transfers, refunds, and plan changes is properly captured and attributed within Dynamics.
- Investigate discrepancies in ticket counts and revenue reporting by tracing issues across Archtics, Dynamics, and BI reporting layers.
- Support CRM data hygiene initiatives including customer matching logic, deduplication, householding, and lifecycle tracking.
- Establish recurring quality control reviews to proactively identify and resolve data issues before they impact reporting or sales execution.
Reporting, Audit & Issue Resolution
- Produce reports that provide confidence in ticket counts, revenue totals, and sales activity reporting.
- Analyze high-impact workflows such as season ticket transfers, plan conversions, refunds, and mid-season pricing changes to ensure alignment across systems.
- Maintain centralized issue tracking, documenting root cause, business impact, ownership, and resolution status.
- Translate system-level data issues into clear business impact and recommended solutions for leadership and vendor partners.
- Ensure consistency between operational reporting in Dynamics and enterprise reporting in Power BI.
Education, Experience, Traits and Skills
Required
- 3+ years of experience in ticketing operations, CRM analytics, revenue operations, or business intelligence, preferably within sports or live events.
- Excellent documentation skills and experience creating or maintaining SOPs.
- Strong communication skills with the ability to translate technical data issues into clear business impact.
- Strong working knowledge of Ticketmaster (especially Ticketmaster Archtics and TM1) and Microsoft Dynamics.
- Experience reconciling revenue and ticketing data across multiple systems
- Proficiency in Excel and Power BI (or similar BI tools) for reporting and analysis.
- Strong analytical and investigative skills with the ability to trace data issues to root cause.
- 2-4 years of experience in SQL or Python.
- Highly detail-oriented with a proactive approach to quality control and process improvement.
- Ability to manage multiple priorities in a fast-paced sports environment.
Preferred
- Experience working with third-party data vendors or marketing technology partners.
- Familiarity with Snowflake or cloud-based data warehouses.
- Experience supporting CRM optimization and sales process improvements.
- Experience in professional sports, ticketing, or live entertainment organizations.
Please note that this is a contract role with an expected end date in July 2026. Sponsorship will not be provided for this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
