Los Angeles Lakers
Senior Producer, Video and Creative Production
Job Title: Senior Producer, Video and Creative Production
Department: Marketing
Reports to: Creative Director
Manages: Video Production Team, Video Producers, Video Editors, Writers
Collaboration: Daily collaboration with the Video Production team, broader Creative and Content team, Integrated Marketing and Game Entertainment; Regular collaboration with leaders across the organization including Game Operations, Basketball Operations, Ticketing, Corporate Partnerships, Communications and Facilities
Team Overview: Creative and Content Production is part of the marketing department, leading brand identity, visual design, art direction and production for the Los Angeles Lakers. The team is responsible for generating creative ideas and forming campaign concepts to achieve long-term and short-term business objectives, guided by the broader marketing team. The creative and content team designs and delivers creative stories and assets to serve a variety of organization needs prioritizing brand storytelling, fan engagement, in-game entertainment, broadcast support, corporate partnerships and season ticket members. This team is responsible for producing creative content daily during the season to tell the basketball story. Creative and Content Production also serves the broader business, supporting longer-term fan engagement, international growth, basketball operations, community programs, DEIB initiatives and internal employee programming.
Position Summary: Senior Producer, Video and Creative Production oversees all stages of video content production—pre-production, production, and post-production—across multiple platforms. This leadership role is responsible for shaping storylines and driving scripting, while collaborating with a wide variety cross-functional teams to coordinate all production needs end-to-end. The ideal candidate is a creative and strategic professional who can lead the video storytelling process from concept through final delivery, pragmatically navigating regulations and roadblocks with ease. While expertise in shooting video is not required, prior experience in this area is valuable. The ideal candidate will have a strong ability to craft compelling Lakers-related stories and deliver them to a global audience with impact and creativity.
The ideal candidate is equally comfortable developing emotional and engaging stories, presenting creative concepts to executive stakeholders and leading cross-functional teams through execution. This position prioritizes creative leadership and storytelling instincts and must have the ability to unify teams, talent, and production resources around a singular creative vision.
Essential Functions (Duties & Responsibilities**):
Brand, Campaign and Basketball Storytelling
- Prioritize and produce purposeful and emotional video content that reaches beyond day-to-day basketball games and brings consumers from all over the world into the Lakers brand
- Lead story conception and narrative development from initial idea through scripting, creative execution, production and final delivery
- Create, develop and refine compelling storylines and creative direction for a wide range of short form and longer form video content to use across a mix of platforms and channels, ensuring alignment with brand objectives and target audience
- Bring a strong storytelling sensibility and creative editorial perspective to all stages of content development, ensuring work resonates with both core fans and broader global audiences
- Lead the creation and development of video content, leaning into brand DNA and consumer relevancy
- Conceive and consider a variety of ways in for video storytelling, maximizing turnkey solutions and delivering diverse formulations to reach a range of consumers
- Bring a video storytelling perspective to creative concepting, collaborating on the most effective formats to reach consumers based on opportunity and strategic objectives
- Ensure all video content meets the highest standards of quality, consistency, and brand alignment across multiple platforms and formats
- Lead the development of mood boards, storyboards and scriptwriting to outline and sell in concepts
- Organize and present creative concepts, storylines and campaign narratives through clear, executive-ready presentations that drive alignment and buy-in
End-to-End Content Production
- Lead the entire video production process, from pre-production (concept development, scripting, music considerations) through production (shooting coordination, clearances) to post-production (editing, visual effects, approvals and final delivery)
- Serve as the primary creative lead across productions, ensuring story, tone and pacing remain consistent throughout development and execution
- Receive and implement direction from brand strategy briefs and integrated marketing plans to ensure content aligns to business objectives
- Work with writers to craft scripts, voiceovers, talent questions and host content as needed, tailoring tone and style to suit different formats and platforms (e.g., YouTube, social media, broadcast)
- Drive creative decision-making throughout production while effectively balancing timelines, stakeholder needs and evolving business priorities
- Partner with integrated marketing, basketball operations, communications and other departments to assess and fulfill talent requests for production, as needed
- Edit video to support delivery
- Tailor content for different platforms, optimizing for engagement, audience growth, and platform-specific requirements (e.g., social media, YouTube, streaming)
- Accept and implement campaign performance learnings and consumer insights for future production
Creative Leadership and Team Management
- Drive expectations for the highest quality work, delivered against organization goals
- Advocate for the most productive and effective use of video formats, recognizing the full creative arsenal and a comprehensive marketing mix
- Lead, mentor and inspire a multidisciplinary production team, aligning producers, editors and creative partners around a unified creative vision
- Support team development, providing consistent and effective creative reviews and assessments to continually improve quality and increase efficiency
- Partner daily with marketing to ensure effective project management and resourcing to meet deadlines and keep pace with the rapid nature of the business
- Foster a culture of strong storytelling, creative ambition, collaboration and accountability across the team
**Responsibilities subject to change based on organizational needs and direction from management.
Education: Bachelor’s degree in media, communications, or a related field; advanced and continuing education preferred
Previous Experience:
- Minimum 8-10 years in video production
- Minimum 5 years management experience overseeing video production teams, including junior producers, editors, and other creative staff
- Proven experience creating storylines and producing engaging content for high-profile, premium brands
- Strong background in producing content for culture brands, entertainment, sports, or media
Technology Capabilities:
- Proficient in industry-standard video editing tools, such as Adobe Premiere Pro, Final Cut Pro, etc.
- Understanding of camera operations, including DSLR, mirrorless, and cinema cameras, as well as experience with video lighting, sound equipment, and field production gear (a bonus if you have direct experience with sports broadcasting equipment).
- Project Management Software (Jira, Trello, Wrike, etc.)
- Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)
Knowledge, skills, abilities:
- Ability to be guided by and adhere to a strategic brief and translate business objectives and marketing direction into creative narratives, while rolling with the read and react nature of a team business
- Creative and ambitious producer with ability to look beyond traditional methods and embrace restrictions
- Familiarity with sports media production and the ability to craft stories that resonate with both passionate fanbases and broader audiences
- Storyteller with strong experience in scripting, writing, and editing host content for on-air talent or voiceovers, with the ability to adapt tone and style for different platforms
- Proven track record of working effectively across departments (e.g., design, marketing, post-production, talent) to coordinate and execute production plans
- Proficient in video editing software (e.g., Adobe Premiere, Final Cut Pro) with an eye for pacing, visual storytelling, and sound design.
- Ability to work in a fast-paced environment and make instant, quality decisions
- Strong presentation and communication skills, with the ability to confidently pitch and present creative ideas to marketing leadership and executive stakeholders
- Brings innovative ideas to the table, with a focus on brand value, seamless execution, attainability and highest yield
- Detail-oriented and a logical approach to problem solving
- Ability to lead and mentor producers, editors, and other production staff, fostering collaboration and a high-quality production environment
- A passion for basketball
Physical Demands: N/A
Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for intermittent Lakers home games), other occasional off-site events
Travel: Up to 10% of the time
Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays
The pay range for this role is $105,000 - $125,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
