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Manager, Social Media - South Bay Lakers with South Bay Lakers in El Segundo, CA

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Marketing: Marketing
Job Title: Manager, Social Media - South Bay Lakers
Department: Marketing 
Reports to: Associate Director, Social and Content Strategy
Manages: N/A

Departmental Goal: To drive fan affinity and grow the fanbase by creating daily, engaging team content and leveraging digital platforms, while also helping other departments reach fans and publish their content via digital platforms.

Position Summary: The Manager, Social Media will create and execute the social and digital content across all Lakers properties, while being primarily responsible for South Bay Lakers. This position works closely with South Bay Lakers departments including ticketing, game operations, facilities, media relations, and basketball operations to create digital content. Beyond South Bay Lakers, this position assists and supports other content initiatives across Lakers, Lakers Gaming, and Lakers Girls. This position requires a social and content skills, including video, motion, copywriting, and graphic design. A successful candidate is committed to creating quality content for all facets of the South Bay Lakers, while seeking innovative ways to support the broad marketing team. 

Key metrics used to evaluate performance: 
  • Quality growth and engagement social media channels 
  • Execution of daily content plan
  • Ticket sales from social and content 

Essential Functions (Duties & Responsibilities):
  • Design and implement overall content plan and strategy for South Bay Lakers digital platforms 
  • Work with the Associate Director of Social and Content Strategy, as well as the Social Media Manager - LAL to develop long-term strategy for South Bay Lakers’ digital media development and presence, including standards and guidelines for content based on business goals and input from stakeholders
  • Stay on top of emerging social media trends and appropriately integrate new opportunities across all Lakers properties
  • Own the day-to-day management of the South Bay Lakers social media community across Facebook, Twitter, Instagram, Snapchat, and other emerging social platforms
  • Maximize any/all media opportunities and access to team assets, events, and activities to develop great content 
  • Manage calendar of posts for all South Bay Lakers social accounts, balancing content and promotional posts
  • Conceptualize content, and work closely with the creative team in planning, shooting, and editing of creative assets for all digital platforms, on-demand and streaming
  • Support social and content team with photography for South Bay Lakers and other Lakers entities as needed
  • Work with the Creative Team to ensure a consistent look and feel across all South Bay Lakers digital properties by promoting uniform fonts, formatting, icons, images and layout, and creating appropriate templates
  • Assist in content creation for South Bay Lakers digital and mobile properties and updates using various CMS, free­ coding HTML and CSS 
  • Write creative, engaging copy appropriate for fast-moving social media, formatted micro-content
  • Analyze and measure the effectiveness of social media content 
  • Work cross-functionally with other departments to assist with their needs
  • Assist in working with NBA's Interactive Services team on site troubleshooting, maintenance and/or enhancements
  • Conduct quality assurance testing for content and features 
  • Take and post real-time photos at events, as necessary  
  • Assist with Lakers, Lakers Girls, Lakers Gaming, and other Lakers owned social media properties and other special projects, as needed 

**Responsibilities subject to change based on organizational needs and direction from management.

Education (Required/ Preferred): Bachelor’s degree (required)

Previous experience:
  • A minimum of one (2) year developing a multi-faceted social and content strategy
  • A portfolio of social media content that demonstrates follower engagement, creativity, excellent copy skills, and brand integrity
  • Past experience with sports photography (preferred)
  • Past experience managing a team in a fast-pasted environment (preferred)

Technology Capabilities:
  • Expert knowledge of all social media platforms 
  • Familiarity with HTML/CSS and website design/development
  • Familiarity with photography and videography techniques and equipment
  • Adobe Creative Suite
  • Drupal/Wordpress (or other content management systems to build amazing digital experiences)
  • Video editing tools/Adobe Premiere/After Effects
  • Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)

Knowledge, skills, abilities:
  • A passion for basketball and professional sports, with an understanding of other sport cycles and operations
  • Ability to operate at the speed of social media and 24-hr news cycle
  • Detail oriented, organized, with the ability to prioritize 
  • Fast-paced decision making capabilities – always operating with immediacy and relevancy to give fans a real-time experience 
  • Demonstrated ability to present the utmost professionalism and highest ethical code
  • Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
  • Outstanding interpersonal skills and the ability to collaborate well with (and in some cases manage) a team
  • Previous experience working with celebrities or professional sports players

Physical Demands: Up to over 14 hours of walking and standing on game days
Location: El Segundo (office M-F), plus other occasional off-site events
Travel: Up to 5% of the time (occasional road trips)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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