Los Angeles Lakers
Manager, Event Sales
Job Title: Manager, Event Sales
Department: Strategy & Growth
Reports to: Senior Director, Business Strategy & Growth
Manages: N/A
Position Summary: The Manager, Event Sales will lead revenue generation and event management through private event bookings, camps, and strategic space utilization at the UCLA Health Training Center (UHTC). This role is responsible for identifying, prospecting, and securing new business opportunities across corporate, hospitality, entertainment and community sectors, ensuring a seamless transition from sale to execution of each event. This position will work closely with our facilities & building operations team in maximizing the commercial value of the UCLA Health Training Center while elevating the organization’s premium hospitality and experience offerings.
Essential Functions (Duties & Responsibilities**):
- Revenue Generation & Sales Execution
- Own and execute a comprehensive sales strategy to generate profitable event revenue through bookings at UHTC
- Meet and exceed individual revenue goals, sales quotas, and activity KPIs (calls, meetings, proposals, site tours, and closed deals)
- Prospect, develop, and close new business opportunities across key verticals including corporate meetings, brand activations, private dinners, networking events, wellness experiences, media events, and social gatherings
- Develop and maintain a robust pipeline of qualified leads through networking, referrals, outbound reach, and strategic partnerships
- Build customized proposals, price models, and packages aligned with client needs
- Prepare and provide event profit and loss reports, sales recaps, and projections
- Business Development
- Identify new monetization opportunities and strategic venue use cases
- Collaborate with facilities & building operations to ensure operational feasibility, premium guest experience, and facility readiness
- Establish and maintain relationships with event planners, agencies, corporate partners, and local business communities
- Analyze market trends, competitive venues, and customer demand to position UHTC as a premier destination for private and corporate events
- Client Management & Event Coordination
- Serve as primary point of contact for clients from lead generation through event execution handoff
- Conduct site tours, presentations, and relationship building meetings to convert opportunities into bookings
- Maintain accurate CRM records, sales activity logs, contracts and revenue reports
- Coordinate internal communications across operations, facilities, security, and legal to support booked events
- Assist in post-event reporting, client follow-up and retention strategies
**Responsibilities subject to change based on organizational needs and direction from management.
Education:
- Bachelor’s degree (required)
Previous Experience:
- Three (3) plus years’ experience in sales, business development, hospitality, venue sales or premium events
- Demonstrated track record of achieving or exceeding revenue quotas and sales targets
- Experience working with commission-based compensation structures preferred
- Strong network across corporate event planning, entertainment, hospitality, or luxury brand sectors is highly desirable
- Experience with CRM systems and sales prospecting tools
- Ability to manage multiple priorities and adapt in a dynamic sports and entertainment environment
- Passion for sports, live events, and premium guest experiences
Knowledge, Skills, Abilities:
- Demonstrated ability to confidently lead projects, prioritize effectively to meet concurrent deadlines, and collaborate with diverse stakeholders
- Capable of identifying key objectives and developing and implementing a plan to achieve stated objectives with minimal direction
- Excellent interpersonal skills with a demonstrated ability to build and cultivate strong relationships and influence effectively across the organization
- Strong communication skills, both verbal and written, including ability to translate strategic concepts into presentations for a variety of audiences
- Ability to maintain strict confidentiality, handle sensitive information, and act with discretion and professionalism
- Highly organized, detail oriented, and self-motivated
- Resourceful, innovative and forward-thinking, with an entrepreneurial spirit
- Process-oriented, highly organized, works well under pressure and meet deadlines
- Proficient at negotiating with clients when required within the guidelines set
Effectively evaluate risks and liabilities of special events and venue rentals
Physical Demands: N/A
Location: El Segundo, California
Hours: Regular office hours (9am- 5:30pm M-F), plus available to work evenings, weekends, and holidays; overtime may be required
The pay range for this role is $75,000 - $85,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
