Director, Partnership Marketing (WNBA)
Cavaliers Holdings LLC is obsessed with delivering epic experiences for our team members, our fans, our community and the world. Fueled by an unapologetically bold, inclusive and high-impact culture, we strive to recruit individuals who are enthusiastic and purposeful in carrying out our vision as transformative leaders in sports and entertainment. If you are ready to bring your best to the dynamic, high‑performance environment of the Cavs, Cleveland WNBA, Monsters, Charge, RESN and Rocket Arena - where we come together to create moments that move, inspire, and uplift - then we want to hear from you.
JOB SUMMARY:
The Director, Partnership Marketing, is responsible for the management, execution, revenue growth and renewal of high-profile WNBA Cleveland partnership accounts. The individual in this role is expected to consistently work internally and externally to create strategic activations and vision for corporate partners and facilitate these integrated marketing platforms that include assets such as promotional programs, media, digital, community relations, hospitality and other marketing programing. The role is expected to have strong contributions for revenue growth of their account base and provide overall revenue growth within the business through strategic upsells, including but not limited to marketing and hospitality. This position reports to the Senior Vice President of Corporate Partnerships & Commercial Strategy.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Be solutions driven that delivers value for both WNBA Cleveland and partnership accounts
- Lead and manage all initiatives in the renewal process, including but not limited to developing a strategic plan, leading meetings, discussions, negotiations, creating detailed upsell opportunities and revised partnership elements within overall business philosophy (inventory, parameter, category management)
- Develop and maintain personal and business relationships with all levels of partnership accounts (i.e., day-to-day contacts, Sr. Management, C-Level Executives, Owners, etc.)
- Proactively seeks and cultivates new ideas to present to clients for upsell opportunities and grow the business
- Meet and exceed established upsell and renewal revenue goals as assigned
- Contributes to all thoughts, efforts and actions to boost overall revenue for the organization
- Responsible for understanding each assigned account’s business goals and objectives to provide ideas and recommendations to grow their business that meet those goals and objectives
- Clearly communicate both written and verbal detailed pitches for new opportunities or upsells to enhance each partnership and grow the business
- Develop a strong understanding for each client’s business including their industry, competition, challenges, budget processes and other relevant information pertaining to each assigned account.
- Stay abreast of articles and publications pertaining to sponsorships, sports, agencies, marketing, advertising, partner industries, local and regional news, and other related categories (i.e., Twitter, Facebook, Websites, Blogs, Magazines, Newspapers, etc.) and sharing relevant information with the team
- Lead proactive communication and initiatives to connect assigned partners to the network of the Cleveland WNBA customer base and family of partners to establish B2B opportunities and success stories that grow the partner’s business
- Provide thorough proof-of-performance and recaps on a regular basis to all partners that include measurement, demonstrate ROI and ROO, and tells the story of the partnership through images and storytelling
- Manage and track all account history, relationship touch points, and partnership details in CRM on a consistent basis
- Attend regular network and promotional events to develop and maintain touch points with clients and other business colleagues around the industry locally, regionally and nationally.
- Liaise with other departments for ideation and execution regarding sponsored programs while developing and maintaining strong internal relationships
- Once in-season, attend WNBA home games to host sponsors, create meaningful touchpoints and manage partnership execution as needed
- Work consistently with YouGov, Repucom, Turnkey, Nielsen, SponsorUnited and other measurement tools in addition to working with the Business Intelligence Group to provide thorough measurement, results and opportunities for assigned partners
- Create and execute on a strategic added value plan (i.e., advertising exposure, promotions, programing, B2B connections, etc.) for all corporate partners while conforming to all budgetary constrictions established in Partner Agreements and protecting the integrity and value of company elements
- Responsible to cultivate and support new ideas, maintain a relentless drive for success, and an engaging and positive attitude to meet goals and add value to the organization in a team first driven way.
- Be solution driven, responsible to develop solutions to all challenges or restrictions that arise internally as well as within corporate partnership relationships and contractual obligations as well as throughout the industry.
REQUIRED QUALIFICATIONS:
- Bachelor’s degree with an emphasis in communications or marketing is preferred.
- Five plus years of related experience managing 6 and 7-figure partnerships in major sports leagues
- Demonstrated ability and passion for pitching and selling concepts to clients that lead to revenue growth
- Cooperative, courteous and tactful in dealing with people at all levels of an organization
- Proficient in Microsoft Office, Outlook, Excel, Word, PowerPoint, Salesforce and other related computer skills required.
- At least 3 years of experience in sales strategy, cultivation and negotiation.
- Timely and have a flexible work schedule in order to deal effectively with special event responsibilities throughout the year
- Must have excellent communication skills and the ability to work independently with little or no supervision.
- Able to work at Arena events, outside of future WNBA Cleveland home games, i.e - Cavs, Monsters and Charge games for client entertainment and touchpoints
- Prioritize and manage multiple tasks/projects and support multiple high level executive positions.
- Meet tight deadlines and work well under pressure.
- Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
- Availability and willingness to work extended hours, including nights and weekends.
- Ability to maintain discretion and confidential information.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.