Brooklyn Sports & Entertainment (BSE) creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, BSE operates at the intersection of live entertainment, premium hospitality, and community engagement.   

As it expands its existing portfolio, BSE now includes a media portfolio including Type.Set.Brooklyn and BK Mag, as well as Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.   

Whether on the court, on stage, or in the workplace, BSE is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.  

We are guided by our core values: 

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team. .

SUMMARY

The Senior Director of Strategy & Market Research will play a pivotal role in shaping BSE Global’s next generation of growth—spanning hospitality, experiences, and new businesses. You will collaborate closely with Corporate Development, Products & Experiences, and Hospitality teams to deliver data-informed strategic guidance. This role is critical in identifying new lines of business and providing strategic insights to drive the company's expansion.  

For example, you might lead a deep-dive market analysis to guide a major investment decision—such as determining whether BSE should develop a boutique hotel, a destination restaurant, or a premier performance venue. You would synthesize consumer insights, competitive intelligence, and industry trend data to create a compelling business case that influences significant decisions and shapes the future of BSE’s media, hospitality and entertainment portfolio.  

The Senior Director will report directly to the Chief Digital Officer and collaborate with applicable departments to ensure the successful execution and integration of market research and insights throughout the company. This individual will play a key role in molding the strategic direction and success of our organization through market intelligence and insights.

WHAT YOU WILL DO:

• Lead and manage strategic projects to identify new business opportunities and support growth initiatives.  

• Act as a strategic advisor to executive team, presenting research findings and offering guidance on long-term strategic direction.  

• Develop and implement research to understand new markets and opportunities which complement our existing business and create opportunities for growth. 

• Partner with the Data, Analytics & Insights team to incorporate findings from first party data for a holistic market view.  

• Provide strategic insights and recommendations based on market research findings.  

• Collaborate with various teams to integrate market intelligence into business strategies and execution.  

• Monitor industry trends and competitor activities to inform-decision-making.  

• Maintain and optimize market research databases, tools, and advanced research methods—including artificial intelligence.   

WHAT YOU WILL BRING:

• 8+ years of experience in market research, business intelligence, or a similar field.  

• Bachelor’s degree or equivalent experience in business, marketing, economics, or a related field is preferred.  

• Proven track record of using market research to influence strategic decisions and guide high-impact business initiatives.  

• Strategic thinker with creativity, curiosity, and problem-solving skills.  

• Strong analytical skills and proficiency in research methodologies and tools, including AI-enabled approaches. 

• Ability to synthesize data into clear, persuasive business cases that drive executive-level decisions  

• Passion for data-informed decision making and continuous improvement.  

• Growth mindset and desire for continuous learning and knowledge sharing.  

• Willingness to try new things and address challenges in a fast-paced environment.    

WHO YOU ARE:

• Excellent storyteller, communicator, and presenter capable of influencing at all levels of the organization.  

• A collaborative leader who thrives in cross-functional environments and can infuse strategic insights throughout the organization.

• Someone who sees opportunities at the intersection of brand, culture, and business—and knows how to turn them into growth. 

TRAVEL REQUIREMENTS:

Infrequent Traveler (<5% travel): The incumbent may be required to travel on a limited basis. Travel may include trips between Barclays Center, HSS Training Center, and other company properties.

SALARY RANGE:

$175,000 - $195,000 

WORK ENVIRONMENT:

Works primarily in an office environment but upon request will be expected to attend games and other events on evenings, weekends, and holidays as needed. 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.