BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

We are guided by our core values:

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

The Senior Director, Lifecycle Marketing will lead the Lifecycle Marketing team and oversee fan-first lifecycle marketing engagement initiatives for the Brooklyn Nets, Long Island Nets, Brooklyn Basketball and New York Liberty.  The leader will focus on nurturing fans across their journey, deepening relationships with our brands and directly drive affinity, conversion and retention. This role will craft strategies that convert fan actions into measurable business impact: integrating personalized messaging and optimized journeys that drive lead generation, brand adoption and monetization across channels.

WHAT YOU WILL DO

The Sr. Director, Lifecycle Marketing will be a strategic and data-driven marketing leader, ready to build a 1:1 fan engagement strategy and personalized fan journeys at scale. You will lead the strategy, design and activation of lifecycle and email marketing – leveraging automation, CRM, and real-time decisioning to deliver the righ are t message, at the right time, through the right channels. This role requires expertise in audience strategy, MarTech integration, performance-oriented engagement strategies, email marketing, measurement, reporting and insights that drive performance.

• Evolve our journey flows and fan engagement strategy across all owned and paid channels (email, SMS, push, app, web, and paid media) — powered by data, and platform automations, and other solutions across the BSE tech stack
• Oversee lifecycle marketing methodology and execution across properties and channels, building a synergistic infrastructure
• Maximize fan lifetime value — enhancing consideration, retention, upsell, and re-engagement strategies, while mitigating churn
• Design and implement journeys tailored to audience segments, behavioral data, and product interaction, to deliver personalized & localized experiences at scale
• Drive collaboration with Digital and Ticketing that stewards integrated planning, builds lifecycle strategies and delivers against product/campaign specific KPIs
• Oversee email marketing, including developing strategies, campaign builds and deployment for all Sports & Corporate emails, working closely with our Digital team on automations and list management
• Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized fan experiences across all relevant touchpoints
• Support the development of data-first audience segmentation, personas, and target audience frameworks that focus on who our fans are and how they engage
• Ensure full utilization of BSE’s tech stack including CDPs, journey orchestration platforms and content automation to drive optimal fan engagement
• Implement agile experimentation frameworks and continuous testing —improving performance in real time, while optimizing learnings for future campaigns

WHAT YOU WILL BRING

• 10+ years overseeing 1:1 engagement, owned channel marketing, journey orchestration, and/or personalized marketing in a multi-brand, consumer-facing business
• Proven oversight of LTV, lead generation, and revenue-driving campaigns through strategies that reduce churn and increase engagement & conversion
• Expertise in orchestration tools, and automation platforms (e.g., Adobe Experience, Salesforce Marketing Cloud, Braze, Knak, Google Analytics, StellarAlgo)
• Demonstrated experience designing data-driven journeys and activating them across multichannel campaigns
• Fluency in segmentation, behavioral modeling, and optimizing against KPIs
• 3+ years of experience leading high-performing teams and managing external partners and/or agencies
• Experience in sports, entertainment and/or hospitality industries is beneficial
• Bachelor’s degree required; MBA or advanced degree preferred

WHO YOU ARE

• Strategic, systems-level thinker fluent in marketing, technology, audience development, and consumer experience
• A performance driven, intellectually curious marketer, who consistently seeks to learn, evolve and innovate
• Capable of leveraging data, analytics and insights to drive informed decision-making and strategic planning
• Expert communicator with strong cross-functional relationship building skills, executive-level presence and ability to mentor staff
• Comfortable in evolving and dynamic environments, able to manage competing priorities while maintaining focus on long-term business goals
• Highly organized, analytically grounded, and focused on measurable outcomes
• Strong collaborator and empowering people manager who demonstrates care, accountability, integrity and a growth mindset

TRAVEL REQUIREMENTS

May be required to travel on occasion. 

COMPENSATION

$150,000-$170,000 base salary

Full-time employees are eligible for a robust slate of total rewards, including:

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more!

WORK ENVIRONMENT

Works primarily in an office environment. You will be expected to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.