BSE Global

BSE Global

Director, Sponsorship Sales - NY Liberty

BSE Global - Director
Brooklyn · NY
Sponsorship Sales & Activation: Corporate Sponsor Consulting - International/Worldwide
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BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.


The New York Liberty are continuing to build an organization that is passionate about redefining women’s sports while furthering the growth of the WNBA and our franchise. The Director, Sponsorship Sales will be responsible for prospecting, pursuing, and developing new marketing partnerships for the NY Liberty. You will lead all aspects of corporate partnership and sponsorship development to include proposal and presentation writing, negotiation, and special project deliverables. Our ideal candidate will bring unmatched energy, a strong full-cycle partnership/sponsorship sales background, and excellent communication skills.

This position reports directly to the SVP of Global Partnership Development.


  • Develops groundbreaking 360-degree marketing concepts and partnership proposals for the NY Liberty.
  • End-to-end accountability of sourcing leads, generating a pipeline, assessing opportunities, conducting valuations, and negotiating terms of the deal through completion of legal review and contracting.
  • Explores and grows the client account list, demonstrating creative ideas for lead generation.
  • Effectively maintains seamless reporting and prospecting updates via Salesforce.
  • Focuses on the development of specific entitlements such as packaging techniques and new/soft inventory to meet targeted sales goals.
  • Assists in asset identification and creation and provides leadership in the creation of sales materials.
  • Ensures all presentation materials tell a consistent brand story representative of the premium position of affiliated properties within the NYC market.
  • Integrates, aligns and executes the Sponsorship Sales goals.
  • Takes accountability in reaching individual, team and inventory budgets on an annual basis.
  • Attends network and promotional events to develop and maintain contact with potential clients and professional bodies.
  • Contributes to any efforts, thoughts or actions used to boost overall revenue for the NY Liberty and BSE Global.

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of their position. As the nature of business demands change so, too, may the essential functions of this position.


  • Sports and/or arena industry experience preferred.
  • Bachelor’s degree required.
  • 3-5 years of experience in Partnership/Sponsorship Sales.
  • Proven record of hitting goals/budgets.
  • Knowledge of sponsorship measurement tools and processes.
  • Advanced Microsoft Office Suite skills; proficiency with Salesforce or an equivalent CRM highly preferred.
  • Schedule flexibility to attend New York Liberty home games at Barclays Center and additional events as needed. This position will involve working outside of standard business hours to accommodate business needs.


  • Keen attention to detail, strong conflict resolution, problem solving and decision-making skills.
  • Flexible and reliable standout colleague, always acting in the best interest of their department and the company as a whole
  • Ability to build and maintain productive, positive relationships through strong communication and interpersonal skills
  • Demonstrates a strong ability to manage one’s own time and prioritize tasks when given clearly defined goals and objectives


May be required to travel on rare occasions (<5% travel); trips may require air travel and/or overnight stay for one or more nights.


$90,000 - $120,000 base salary


Works primarily in an office environment but is expected to attend all NY Liberty home games as well as other team events on evenings, weekends and holidays

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.