Title: Marketing Director
Entity: Cooperstown All Star Village
Location: NY Office
Salary: 120K - 150K USD annually
About Property:
Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Marketing Manager for the iconic Cooperstown All Star Village to join our team.
We’re seeking a dynamic leader and strategic thinker responsible for shaping and driving the Cooperstown All Star Village brand. The Marketing Director role blends creative ambition with operational excellence—leading marketing strategy and planning, building a cohesive brand, driving results, and enhancing best-in-class experiences for ballplayers and families.
Position Summary:
Lead marketing at Cooperstown All Star Village, building the brand and business for an iconic sports property through content, web, social, on-site, and communications.
Develop best-in-class customer journeys across planning, registration, and events that enhance the customer experience and drive ancillary revenue.
Own the entire customer lifecycle and drive new revenue, referral, and retention.
Champion the brand, ensuring all consumer touchpoints represent a premium and consistent brand experience across departments (retail, operations, food & beverage, etc.)
Oversee content production and distribution through a network of agencies, interns, internal teams, and more.
Manage marketing and content internships to elevate in-season storytelling, production and programmatic opportunities.
Drive overall business KPIs and measure success of marketing efforts. Work closely with product, operations, and business leadership to communicate and advocate for insights-driven improvements in the business.
Qualifications:
An entrepreneurial minded leader. You are a strong self-starter with an ability to build marketing plans, drive decisions, and execute with limited direction.
An all-around integrated marketer. You have 7+ years in marketing, content, or communications—ideally within an agency, sports, or events-driven environment. Your experience is expansive and covers brand marketing, storytelling, copywriting, and social media.
Execution-ready. You’re proficient in creative tools (Canva, Adobe Creative Suite), and CMS/web content management software (WordPress, Shopify)
An excellent communicator. You’re collaborative, proactive, and comfortable managing multiple priorities in a fast-paced environment. You have exceptional communication and collaboration skills; comfortable guiding stakeholders at all levels.
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