Company/Location: Rocker B Ranch, Graford, TX
Reports To: General Manager
Compensation: $48,000 annually with a $7,500 bonus
Employee Type: Regular, full-time
Overview
The Retail Manager at Rocker B Ranch oversees all aspects of our on-site retail operations - including merchandise sales, inventory management, team leadership, and guest experience. This role ensures that the Rocker B retail experience aligns with the ranch’s premium brand standards, drives profitability, and enhances the overall guest experience for athletes, families, and visitors. The Retail Manager will report directly into the General Manager and work closely with Unrivaled Sports’ shared retail function to maximize collaboration and ensure continuity across the portfolio.
Key Responsibilities
1. Store Operations & Leadership
Oversee daily operations of the Rocker B retail store, ensuring smooth, efficient, and guest-focused execution.
Lead, train, and motivate staff to deliver an exceptional retail experience that reflects Rocker B’s hospitality culture.
Create weekly schedules, manage payroll hours, and maintain staffing levels appropriate for event and non-event days.
Uphold visual merchandising standards, cleanliness, and organization of all retail spaces.
2. Inventory & Merchandising
Manage inventory levels to meet demand during tournaments and peak weekends while minimizing overstock.
Perform weekly inventory counts
Oversee product ordering, receiving, tagging, and placement.
Identify trends in sales and adjust stock mix accordingly (e.g., Rocker B apparel, baseball gear, souvenirs).
Coordinate with shared retail function for seasonal and tournament specific merchandise drops.
3. Financial & Sales Performance
Monitor weekly sales performance, margins, and expense control.
Develop sales strategies and promotional plans to achieve budget targets.
Track KPIs such as revenue per guest, conversion rate, and average transaction value.
Prepare retail budgets and financial reports (when applicable); make data-driven decisions to improve profitability.
4. Guest Experience & Customer Service
Create a warm, welcoming environment that enhances Rocker B’s overall guest experience.
Handle guest inquiries and resolve complaints promptly and professionally.
Train team members on Rocker B’s brand standards, ensuring consistency in service and product knowledge.
5. Team Development
Provide coaching, feedback, and growth opportunities for retail associates.
Build a culture of accountability, teamwork, and pride in representing the Rocker B brand.
Qualifications
3+ years of retail management experience (hospitality, resort, or sports environment preferred).
Strong leadership, communication, and organizational skills.
Proven experience in inventory control, merchandising, and financial management.
Ability to thrive in a fast-paced, event-driven environment with fluctuating customer volume.
Proficiency with POS systems and retail management software (Toast, ADP, 7Shifts, Square, and Yellowdog preferred)
Passion for sports, hospitality, and delivering an exceptional guest experience.
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