The Amarillo Sod Poodles are seeking a driven and detail-oriented Marketing Analytics Intern to support the Marketing Director in understanding our fans, strengthening our digital strategy, and growing attendance at HODGETOWN. This internship offers hands-on experience in sports marketing, data analytics, and digital advertising within a fast-paced, fun, and collaborative environment.
Responsibilities:
- Analyze fan and customer data to uncover trends, insights, and opportunities that drive ticket sales and engagement
- Evaluate and interpret zip code and geographic data to help optimize and propel targeted digital advertising campaigns
- Assist with the planning, execution, and performance tracking of email marketing campaigns, including segmentation and reporting
- Help schedule, manage, and analyze paid social media advertising focused on single-game ticket sales and promotions
- Support the organization and maintenance of the Sod Poodles’ marketing data warehouse, working closely with the Marketing Director
- Create reports and dashboards to summarize campaign performance and fan behavior in a clear, actionable way
- Collaborate with the Marketing Director to align data insights with promotional strategies
- Assist with additional marketing projects and game-day support as needed
Qualifications:
- Currently pursuing a degree in Marketing, Analytics, Business, Data Science, Sports Management, or a related field
- Strong interest in sports marketing, data analytics, and fan engagement
- Comfortable working with data sets, spreadsheets, and basic reporting tools (Excel/Google Sheets required; experience with CRM is a plus)
- Familiarity with digital marketing platforms (email marketing tools, social media advertising, Google Analytics, etc.) is a bonus
- Highly organized, detail-oriented, and able to manage multiple projects
- Strong communication skills and the ability to translate data into insights
- Passion for sports and willingness to learn in a hands-on environment
What You’ll Gain:
- Real-world experience with a professional baseball organization
- Direct mentorship from the Marketing Director
- Exposure to digital advertising, email marketing, fan data, and analytics strategy
- Portfolio-worthy projects and practical skills applicable to sports, marketing, and analytics careers
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
