Position Overview:
The Shuckers are seeking an experienced, enthusiastic, innovative, energetic and driven person to oversee organic and paid advertising and social media. You will lead our marketing efforts and support our sales staff to increase revenue and overall fan engagement. Our ideal candidate will have extensive marketing experience with a can-do attitude. The selected candidate must be available to work a flexible schedule including nights, holidays and weekends throughout the baseball season and other special events.
Essential Duties and Responsibilities:
- Work with GM and AGM to develop, initiate and create our strategic marketing plan and maintain brand standards
- Oversee and manage marketing budget, allocate and invest funds while tracking ROI
- Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue
- Manage relationships with third-party marketing agencies, ensuring timely and effective execution of campaigns
- Manage traditional and digital advertising schedules, content, and design
- Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement
- Identify marketing trends and new technologies that help reach organizations' overall business objectives
- Utilize SEO and social media strategies to attract new fans and enhance paid social
- Work with ticket sales, corporate partnerships, retail and special events to market non-traditional assets and opportunities
- Foster an environment of creativity, productive brainstorming, and solution-based problem solving
- Track advertising ROI and single-game ticket sales as functions of marketing and advertising value
- Conduct in-stadium and digital market research surveys to help understand fan behaviors
- Generate ideas and implement activations to grow Club database and email distribution list
- Represent the organization in a positive and professional manner at all times
- Other duties and responsibilities as deemed necessary by Senior Leadership
Minimum Qualifications
- At least 3 years of experience in leading a marketing department
- Ability to work independently and as part of a team
- Strong SEO and Google analytics experience
- Creative and analytical thinker
- Strong writing and verbal communication skills
- Must be a self-starter with passion for sports industry
- Professional image and demeanor
- Strong organization and time management skills; ability to multitask
- Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Bachelor's degree in advertising, Marketing, or related field
- Minimum of three years of marketing/advertising experience
- Professional or collegiate sports experience preferred
- Experience in developing and executing game-day or large-scale event entertainment preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
