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Greenville Drive

Greenville Drive

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Director of Media Services

Greenville Drive - Entry Level
Greenville · SC
Director · Media Manager
2
3
hours ago
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Greenville Drive Organization Overview


The Greenville Drive relocated to Greenville, SC in 2005 and had its first season in Greenville's West End stadium in 2006. The team is a Class-A affiliate of the Boston Red Sox and members of Minor League Baseball's South Atlantic League. The Drive's Red Sox affiliation has been in place since 2008. Before the team relocated to Greenville, the team played in Columbia, SC and were known as the Capital City Bombers. The Drive play at Fluor Field in Downtown Greenville â€" a mini replica of iconic Fenway Park â€" complete with its own "Green Monster" and manual scoreboard in left field.


In its inaugural season in 2006, the Drive received Ballpark of the Year recognition, beating out all other newly constructed stadiums across minor league and professional sports. In 2008, the Drive's stadium was officially renamed "Fluor Field" after the Drive announced a naming rights agreement with Fluor Corporation â€" a global leader in engineering & construction. Each year Fluor Field hosts 70 Greenville Drive baseball games and 30-35 amateur baseball games. In addition, under the year-round West End Events brand, Fluor Field hosts our community's highest profile events including Artisphere, Euphoria, Imagine Upstate, and many others. The Drive's contributions to Minor League Baseball and, more specifically, the Greenville community was recognized by being awarded the John H. Johnson Award in November 2017, which is considered the highest organizational achievement in Minor League Baseball by demonstrating a commitment to the community, operational excellence and overall franchise stability.


For over 20 years, the Greenville Drive has created a highly visible and widely embraced community engagement platform at Fluor Field, reaching over 1 million ballpark guests and digital followers across the Upstate of South Carolina each year. This broad-reaching platform provides the Drive the opportunity to position itself as a community entity that businesses and community organizations alike can utilize to achieve critical tangible & intangible objectives. Working closely with the leading corporations, associations and community-based organizations that shape the quality of life in the Upstate, the Drive has formed strategic partnerships that positively impact a variety of critical initiatives. From Education to Entrepreneurism, from Youth Leadership to Healthy Living, and from Regionalism to Workforce Development, the Drive has creatively and continuously leveraged the community engagement platform that is Fluor Field to positively impact these and other key quality of life drivers.


Furthermore, West End Events is a department within the Greenville Drive that is charged with managing and executing first-class events, mostly on non-game days. Fluor Field is the home to numerous venues that are capable of hosting events from 10 guests to as many as 7,000 guests. West End Events represents a rapidly expanding department within the Greenville Drive with ample opportunity for growth. A variety of events are hosted at Fluor Field each year, including but not limited to, corporate board meetings and functions, wedding receptions and rehearsal dinners, large community/city events, concerts, philanthropic events, and more.


Position Summary: Director of Media Services


We are currently seeking a creative, high-energy, and motivated individual to be our next Director of Media Services. This position is a challenging and rewarding role, which will help the individual gain valuable experience in the professional sports industry. This position requires a high level of organization, attention to detail, flexibility and a professional approach. The ideal candidate will be a team-oriented individual capable of handling multiple projects at once.


Primary Job Responsibilities


As the Director of Media Services, your overall & day-to-day responsibilities will unfold across the following key areas:

  1. Oversee & lead all aspects of the Drive's owned media properties to promote the baseball season, community/theme nights, special ticket/merchandise packages, players, and the Drive's role in the community. Working closely with the VP Partnerships & Fan Experiences create a content calendar for each property that aligns with the Drive's social media calendar as well as the paid media calendar. Ensure look/feel of all elements of these properties is consistent with the Greenville Drive brand.
    1. Website – develop and share opportunities to use the site (GreenvilleDrive.com and WestEndEventsGVL.com) better and more efficiently, creative updates as needed, enhance visibility of different departments and the Drive story
    2. Emails – Incorporate other departments into our email marketing (Merchandising, Food/Beverage, Sales, West End Events, etc.) highlighting what our fans need to know in a concise and easy to read format. Develop program to grow the overall Drive email database.
    3. Drive Magazine – responsible for creating content (both written and graphic, in nature) and updating throughout the year. Bring to life the story of the Greenville Drive, its players, community commitment, fans, mascot, achievements, partner stories/accomplishments, etc. and work with others to create new and innovative ways to promote the existence and use of the digital magazine to broaden readership
  2. Oversee the Drive's external media relations as the primary media contact and provider of Greenville Drive content. This role will report, share, and organize information as needed for external media contacts (TV, radio, paper, etc.) and sources including, but not limited to, the following:
    1. Baseball Team/Game Content –
      1. Roster moves, game notes, game stories, post-game highlights
      2. Baseball-focused social media graphic design & posting - lineups, win/loss graphics, player highlights, player awards, etc. Must collaborate with Social Media Manager to ensure look/feel is consistent and timing is ideal
    2. Player Content –
      1. Appearance scheduling, walk up song requests, updating headshots throughout the season
    3. Press Releases – both baseball and community-minded press release writing, distribution, and follow up as requests come in regarding any topic promoted.
    4. Schedule content for ISM network, marquees, and menu boards
  3. Schedule press box staff for each game working directly with the Drive's General Manager on specific data & tracking responsibility needs for the Boston Red Sox & Major League Baseball (Track Man, Game Day Tracker)

Job Qualifications

  • 4-year college degree from an accredited college or university, preferably in Communications, Graphic Design and/or Public Relations
  • Expertise with Adobe Creative Suite including InDesign, Photoshop, Illustrator, etc., as well as familiarity with other design, web, and multimedia software
  • Additional experience in creative writing a must. Sports writing experience preferred.
  • Tech-savvy individual with ability to learn new programs, software, etc. with ease
  • Creative thinker that stays on top of trends both in and outside the sport of baseball and can react quickly to opportunities as they present themselves
  • Highly organized, detail-oriented, and proactive. Can effectively manage resources and prioritize tasks. Competent solutions-oriented thinker and problem-solver.
  • Team player, receptive to design critique and able to take feedback from multiple sources and incorporate it into cohesive creative assets.
  • Aptitude for strong verbal and written communication skills
  • Ability to work flexible hours, including weekends and nights during Greenville Drive home games, amateur baseball games and other various events hosted at Fluor Field
  • Passion for sports and experience working in a sports environment strongly preferred.


For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://greenvilledrive.isolvedhire.com/jobs/1781526-478968.html
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