The Asheville Tourists are completing a $40 million renovation of McCormick Field, transforming the venue into a year-round destination for events beyond baseball. The Director of Special Events is a newly created position responsible for generating revenue and leading the booking, planning, and execution of all non-Tourists events at the ballpark.
This role is ideal for a high-energy, hands-on professional with experience in live events, venue rentals, or sports and entertainment operations.
Essential Duties & Responsibilities
- Prospect, solicit, and secure non-baseball events, including corporate meetings, company outings, private parties, festivals, and sporting events
- Serve as the primary point of contact for all non-Tourists events held at McCormick Field
- Lead planning and on-site execution for major events such as the Big South Baseball Championship, concerts, and festivals
- Develop and produce original special events, including festivals, community events, and other ballpark activations
- Coordinate event logistics with internal departments including operations, ticketing, marketing, food & beverage, and facilities
- Create and manage event budgets; track expenses and ensure financial goals are met
- Hire, schedule, and supervise event staff for all non-Tourists events
- Oversee event operations from load-in through load-out to ensure a positive guest experience
- Work nights, weekends, and holidays as required by the event schedule
- Perform basic physical duties when necessary, including venue cleanup, trash removal, and tarp deployment during inclement weather
- Perform other duties as assigned
Qualifications & Skills
- Prior experience in event sales, booking, or event operations (sports, entertainment, hospitality, or live events preferred)
- Strong organizational and communication skills
- Ability to manage multiple events and deadlines simultaneously
- Comfortable working in a fast-paced, hands-on environment
- Ability to lift, move, and assist with physical tasks as needed
- Flexible availability, including nights and weekends
Preferred Qualifications
- Experience working in a sports venue or large event facility
- Familiarity with budgeting and event financial management
- Leadership experience managing event staff or vendors
BENEFITS: Health & Dental Insurance, IRA Plan w/ Employer Matching and Paid Vacation
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
