Overview:
The Marketing Manager will manage the marketing department in daily execution of marketing strategy, content, fulfillment, client management, and analytics. The role works closely with cross-functional departments including, but not limited to sales, operations, finance, partnerships, merchandise and business development. This is a remote position that will require up to 15% travel.
Responsibilities:
Manage, create, edit, and maintain marketing content, including, but not limited to:
- Primary
- Email (Templates, Automations & Campaigns)
- Company Websites
- Shared Marketing Calendar
- Secondary
- Short & long-form written content (press releases, articles)
- Marketing materials & customer-facing documents
- Signage
- Graphics (social, web)
- Assist with the strategy, execution and management of Ripken Baseball’s external marketing partners/vendors including, but not limited to:
- Social Media, Public Relations, Graphic Design, Paid Digital
- Additional Vendors – Technology, Registration, Merchandise, Awards
- Lead the planning, development, and execution of product launches for a variety of businesses (programming, events, e-commerce, partnerships)
- Support ideation, execution and fulfillment of partnership marketing deliverables across multiple distribution channels
- Ability to manage employees & lead others toward common goal
- Support brand control through usage, consistency, and messaging
- Travel to locations, conferences, and corporate office when required
Qualifications
Required:
- Bachelor’s Degree in Business, Marketing, or related field
- Minimum of 3 of marketing experience
- Aptitude to develop and learn new skills
- Ability to manage projects independently and work in fast-paced environment
- Effective communication & collaboration with teammates
- Approach tasks with creative eye and analytical mindset
- Proficient in Microsoft Word, PowerPoint, Excel, and Outlook
Preferred:
- CMS / Web Content Management Experience (Wordpress)
- Email Marketing & Marketing Automation Experience
- Copywriting
- Adobe Suite Experience (Acrobat, Photoshop, InDesign)
- Basic HTML / CSS Experience
