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The Pirates Why
The Pittsburgh Pirates are a storied franchise in Major League Baseball who are reinventing themselves on every level. Boldly and relentlessly pursuing excellence by:
- purposefully developing a player and people-centered culture;
- deeply connecting with our fans, partners, and colleagues;
- passionately creating lifetime memories for generations of families and friends; and
- meaningfully impacting our communities and the game of baseball.
At the Pirates, we believe in the power of a diverse workforce and strive to create an inclusive culture centered in Passion, Innovation, Respect, Accountability, Teamwork, Empathy, and Service.
Job Summary
As the Director, Social Media, for the Pittsburgh Pirates you will ignite passion, optimism, and energy while connecting with our fans, partners, and colleagues. In this role, you will serve as a brand ambassador responsible for developing and executing the organization’s social media strategy.
You will be an innovator who inspires creativity, embraces adaptability, and drives engagement by connecting fans to our brand, our city and our players. This role oversees the planning of a social content calendar, the distribution of organizational content, and the management of all social platforms. As a people leader, you will guide a talented team, to ensure brand consistency, a unified voice, and alignment across all platforms.
We are seeking a hard-working, dedicated, and passionate leader who has a genuine love for baseball, the Pittsburgh community, and Pirates fans everywhere.
Responsibilities
- Develop and lead an integrated social media strategy to engage audiences, increase traffic, and drive conversions that meet business goals.
- Own and optimize multi-channel initiatives, building and executing a year-round social and editorial plan across the full ecosystem of platforms (Instagram, Twitter/X, Facebook, YouTube, TikTok, App, Website).
- Drive brand campaigns and narrative across all platforms, establishing a social playbook that defines overall voice, tone, and brand behavior, while creating content that connects fans to our team, city, and players.
- Point person for live coverage of games, workouts, and organizational events, including Spring Training, 162 regular season games, community events, and postseason, delivering real-time, engaging content.
- Collaborate with the Director of Story & Production and other leaders to shape and align content strategies and calendars across different platforms and formats (long-form, short-form, graphics, audio, etc.).
- Coordinate with marketing, partnerships, ticketing, and design teams to maximize best practices, support revenue goals, and elevate storytelling across campaigns.
- Lead, mentor, and manage the social media team, fostering creativity, professional growth, and collaboration while ensuring alignment with organizational priorities.
- Ensure quality and consistency of voice, tone, messaging, and calls-to-action across all platforms, aligning with broader brand strategy.
- Leverage data and analytics to measure performance, provide actionable feedback, and continuously improve social strategies.
- Collaborate across the organization to identify and deliver purposeful content that enhances revenue opportunities, drives fan engagement, and strengthens community connection.
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- At least five (5) years of progressively responsible experience in social media leadership.
- At least two (2) years of people management experience.
- Proven track record of growing brand engagement and conversions through social media.
- Deep understanding of integrated marketing functions and good experience working in a matrixed organization with proven ability to translate digital initiatives across departments.
- Strong knowledge of social media platforms, analytics tools, trends, and best practices.
- Knowledge of Microsoft Office Applications.
- Experience with live event coverage and high-volume content creation.
- Excellent organizational and project management skills.
- Ability to work flexible hours, including evenings, weekends, and game days.
Desired:
- Experience with a professional sports team.
- Strong knowledge of baseball, its culture, and the sports media landscape.
Equal Opportunity Employer
The Pittsburgh Pirates are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
