Job Description - DIRECTOR OF MARKETING
About The Oakland Ballers
The Oakland Ballers (aka the B’s) are Oakland’s one and only professional baseball team and the reigning Pioneer Baseball League Champions. The team was started as a fan-led movement to ensure that professional baseball never leaves The Town. The Ballers joined the PBL, a historic independent baseball league founded in 1939, as their first West Coast franchise. The PBL is dedicated to innovation around the game and is a Major League Baseball Partner League. In their two years, the Ballers built a ballpark in West Oakland at historical Raimondi Park, had 4 players receive contracts by MLB franchises, made history by having the first female pitcher in Pioneer League history, welcomed over 200,000 fans to games, brought over 3,000 fans into the ownership group, elected a fan representative to our board, sold over 20,000 hats, broke the Pioneer League wins record, and delivered Oakland its first baseball championship in 36 years. The Oakland Ballers are dedicated to delivering a joyful, community focused experience for Oakland and the entire East Bay. We vow to never leave town. Built by Oakland. Forever Oakland. For more info, visit
www.oaklandballers.com.
Role Summary
We’re hiring a strategic, hands-on Director of Marketing to lead all aspects of marketing strategy, fan acquisition and loyalty/retention, brand development, promotions, ticket packages, digital strategy, and growth + performance marketing. You will build and execute integrated marketing campaigns that drive ticket sales, sponsorship value, merchandise revenue and deepen community relationships.
Reporting to the CEO, this is a hybrid position in Oakland, CA. During the baseball season (May-October) this position requires availability to work all 48 regular season and any playoff home-games on-site in Oakland, CA. During the off-season, there is the possibility for this to be a hybrid position, just in-person as needed in Oakland, CA.
You'll work closely with the CEO, Chief Experience Officer, GM, VP of Communications and Fan Entertainment, our Sponsorships team, team photographers/videographers, Press/PR co-workers, and others to raise awareness about the Ballers, inform existing and new customers about our games and promotions, and achieve our organization's marketing goals.
Your background might be in math and statistics, or computer science, graphic design, writing, marketing. This role requires both analytical thinking and creativity.
Key Responsibilities
- Develop and execute the annual marketing strategy.
- Own the execution of marketing emails, paid media, audience targeting, website posts, audience data management, digital asset management, and all co-worker, league, affiliate, and other relationships required to facilitate marketing execution.
- Grow and engage the social community across all social media channels.
- Contribute to the development of the promotion calendar (single-game promotions, theme nights, and community activations).
- Lead brand positioning, creative direction, and all external communications to ensure a consistent, compelling Oakland Ballers identity across channels.
- Oversee digital marketing: email campaigns, website content & UX, paid social and search, organic social content, CRM segmentation and lifecycle programs.
- Drive ticket revenue through strategic campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
- Manage digital sponsorship activation and fulfillment in collaboration with Sales; create marketing assets and measurement reports that show ROI for partners in collaboration with the Director Of Sponsorships.
- Own marketing budget, vendor relationships, and procurement for creative, media buys, print and production.
- Recruit, coach and develop a compact marketing crew (contractors and partners) and coordinate volunteers/interns.
- Track, analyze and report marketing KPIs (attendance, ticket conversion, email/subscription metrics, digital engagement, sponsorship metrics) and use data to iterate campaigns.
Required Qualifications
- 6+ years marketing experience with at least 3 years in a leadership role (sports, live events, entertainment or CPG preferred).
- Proven experience planning and running integrated digital and offline campaigns that drove measurable ticket or attendance growth.
- Experience managing budgets, vendors, and cross-functional teams.
- Excellent written/verbal communication, creative direction, and project-management skills.
- Data-driven mindset: familiarity with CRM platforms, Google Analytics, social insights, ticketing platforms and reporting.
- Ability to work nights, weekends and holidays during the season; valid driver’s license and ability to travel locally as needed.
Preferred Qualifications / Nice-To-Have
- Experience in baseball, MiLB/independent league, or collegiate athletics marketing.
- Graphic design or video production skills (Adobe Creative Suite) and hands-on social content creation experience.
- Familiarity with the broader culture of Oakland including music/arts, community organizations, and multicultural landscape.
Success metrics (first 12 months)
- Year-over-year increase in average home game attendance and ticket revenue.
- Increase in digital audience (email list growth, social engagement) and measurable lift in conversion rates from digital campaigns.
- Increase in group and corporate ticket leads.
Salary Band
- $75,000 to $150,000 / year plus equity package, dependant on a number of factors including work experience and qualifications.
What We Offer
- A central leadership role in a club committed to staying in Oakland and building community ownership.
- A full benefits package.
- Collaborative, mission-driven culture with opportunities for creative autonomy and career growth.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
