Job Title: Social Media & Marketing Coordinator
Department: Marketing / Creative
Reports To: Marketing Manager, Dawson Wright
Role Summary
The Social Media & Marketing Coordinator will help bring Official League’s brand to life across social channels, influencer partnerships, and creative campaigns. This role is perfect for a creative, organized, and detail-oriented self-starter who’s eager to work in sports, fashion, and culture. You’ll help manage influencer relationships, assist with campaign execution, and support creative needs for content shoots, while also lending a hand on email and PR outreach.
Campaign & Content Support
- Assist in planning and executing social media campaigns for product launches, events, and partnerships.
- Support creative needs for content shoots — from brainstorming ideas to coordinating details.
- Edit images for social, email, and web to ensure quality and brand consistency.
- Lead live event coverage and daily social interaction to maximize reach.
Influencer & PR Outreach
- Help research and build relationships with influencers, creators, and collaborators who align with the brand.
- Identify and compile PR contacts for upcoming product releases.
Email Marketing
- Assist in creating and sending small-scale email campaigns to promote products and events.
Responsibilities
- Leading and managing social interns (will focus on individual contributions instead).
- Writing all blog posts (will work with content team to expand output).
- Day-to-day social posting/live tweeting (handled by social media team).
- Creating wholesale product pages (handled by merchandising team).
- Managing the internal/external release calendar
What We’re Looking For
- A creative thinker with a passion for sports, culture, and style.
- Experience with social media platforms (Instagram, TikTok, X, etc.) and basic image editing tools (Photoshop, Canva, etc.).
- Strong organizational skills and attention to detail.
- Great communication skills
Skills & Qualifications
Creative & Content
- Basic graphic design skills (Canva, Photoshop, or similar tools)
- Photo editing and image optimization for web/social
- Understanding of visual storytelling and brand voice
Social Media & Digital Marketing
- Familiarity with Instagram, TikTok, X (Twitter), Facebook, and YouTube
- Knowledge of social media trends, hashtags, and engagement tactics
- Experience with scheduling tools (Later, Hootsuite, or similar) — preferred but not required
- Basic understanding of influencer marketing and PR outreach
Communication & Organization
- Strong written and verbal communication skills
- Ability to research and compile contact lists (influencers, PR outlets, etc.)
- Organized and detail-oriented with good time management
- Comfortable juggling multiple projects and deadlines
General
- Proactive, self-motivated, and eager to learn
- Passion for sports, culture, and style
- Ability to work collaboratively with creative, marketing, and merchandising teams
