Job Title: Public Relations Manager
Company: COLLiDE
Location: Hybrid / Flexible - MUST BE IN PORTLAND
Reports To: President & Chief of Staff
Role Summary
Own the narrative.
Drive consistent, national attention.
Turn every launch into a story worth covering.
The PR Manager leads communications across all COLLiDE properties — teams, brands, events, and ventures — and is directly responsible for earned media, founder visibility, and cultural relevance. This role builds and runs a proactive press machine that turns ideas into headlines, partnerships into coverage, and launches into moments.
This is not reactive PR. This is momentum creation.
Core Outcomes
- Every major launch covered by credible media
- Founder regularly featured in interviews, panels, and thought leadership
- Teams and brands positioned as culture leaders, not just sports properties
- Consistent monthly earned media volume
- National + local press relationships on speed dial
Responsibilities
Strategy
- Own the full PR strategy across COLLiDE, Official League, Portland Pickles, Lake County Captains, Bangers/Cherry Bombs, and new launches
- Build annual and seasonal press calendars aligned with product drops, schedules, events, and capital raises
- Identify story angles beyond scores and schedules (culture, community, design, founders, innovation)
Media & Press
- Build and maintain national, regional, and niche media relationships
- Pitch proactively every week, not just around launches
- Secure features, interviews, profiles, podcasts, TV, and speaking opportunities
- Manage press lists, outlets, and journalist database
- Coordinate embargoes, exclusives, and timed releases
Founder Visibility
- Position key leaders as thought leaders in sports, culture, and entrepreneurship
- Book interviews, podcasts, and panels
- Draft talking points and prep materials
Launch Execution
- Lead all communications for:
- team seasons
- stadium openings
- merch drops
- collaborations
- events
- new ventures and acquisitions
- Write press releases, media advisories, and pitches
- Coordinate photo/video assets with creative teams
- Manage press day logistics and on-site media
- Develop relationships with local and national media and bring new relationships to link our organizations to media
Storytelling
- Develop compelling narratives that cut through (“why it matters,” not “what happened”)
- Create media kits and decks for every property
- Source data, quotes, and visuals that strengthen coverage
Qualifications
- 3+ years in PR, communications, or media relations
- Proven track record landing earned media (not just sending releases)
- Strong relationships with sports, lifestyle, culture, and business media
- Excellent writer and storyteller
- Comfortable pitching cold and following up relentlessly
- Highly organized; can manage multiple launches simultaneously
- Calm under pressure; thrives in fast-moving environments
- Sports, apparel, or entertainment experience strongly preferred
Skills
- Media pitching
- Narrative development
- Press event execution
- Interview prep
- Copywriting
- Relationship building
Personal Traits
- Proactive, not reactive
- Direct communicator
- High standards for quality and speed
- Resourceful and scrappy
- Comfortable operating without hand-holding
- Obsessed with turning ideas into coverage
First 30 Days
- Audit current media relationships and coverage
- Build master press list
- Create annual PR calendar
- Secure first wave of founder interviews
- Develop media kits for all core brands
- Land 3–5 meaningful placements tied to upcoming launches
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
