Job Title: Marketing Manager
Department: Marketing / Creative
Reports To: Marketing Director, Dawson Wright
Role Summary
The Social Media & Marketing Manager will help bring Official League’s brand to life across social channels, influencer partnerships, and creative campaigns. This role is perfect for a creative, organized, and detail-oriented self-starter who’s eager to work in sports, fashion, and culture. You’ll help manage influencer relationships, assist with campaign execution, and support creative needs for content shoots, while also lending a hand on email and PR outreach.
Social Media Campaign & Content Support
- Assist in planning and executing social media campaigns for product launches, events, and partnerships.
- Support creative needs for content shoots — from brainstorming ideas to coordinating details.
- Edit images for social, email, and web to ensure quality and brand consistency.
Production Support
- Work with partner leagues for product approvals
- Using proprietary software to communicate with internal and external clients for upcoming releases
- Communicating priorities to internal departments
Influencer & PR Outreach
- Help research and build relationships with influencers, creators, and collaborators who align with the brand.
- Identify and compile PR contacts for upcoming product releases.
Email Marketing
- Assist in creating and sending small-scale email campaigns to promote products and events.
Responsibilities
- Writing all blog posts (will work with content team to expand output).
- Day-to-day social posting
- Creating wholesale product pages (handled by merchandising team).
- Managing the internal/external release calendar
What We’re Looking For
- A creative thinker with a passion for sports, culture, and style.
- Experience with social media platforms (Instagram, TikTok, X, etc.) and basic image editing tools (Photoshop, Canva, etc.).
- Very strong organizational skills and attention to detail.
- Great communication skills
Skills & Qualifications
Creative & Content
- Basic graphic design skills (Canva, Photoshop, or similar tools)
- Photo editing and image optimization for web/social
- Understanding of visual storytelling and brand voice
Social Media & Digital Marketing
- Familiarity with Instagram, TikTok, X (Twitter), Facebook, and YouTube
- Knowledge of social media trends, hashtags, and engagement tactics
- Experience with scheduling tools (Later, Hootsuite, or similar) — preferred but not required
- Basic understanding of influencer marketing and PR outreach
Communication & Organization
- Strong written and verbal communication skills
- Ability to research and compile contact lists (influencers, PR outlets, etc.)
- Organized and detail-oriented with good time management
- Comfortable juggling multiple projects and deadlines
General
- Proactive, self-motivated, and eager to learn
- Passion for sports, culture, and style
- Ability to work collaboratively with creative, marketing, and merchandising teams
Role Breakdown
- Social Media Campaign & Content Support: 35%
- Production Support: 25%
- Influencer & PR Outreach: 15%
- Email Marketing: 25%
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
