Who we are: We’re the West Michigan Whitecaps, High-A Minor League Midwest Champion affiliate of the Detroit Tigers. The Whitecaps are in the fun business and our mission is to provide affordable family entertainment that strengthens the West Michigan community. We create memorable experiences by offering a fun, friendly and inclusive environment. We pride ourselves on our stellar customer service and our dedication to providing friendly faces, open minds, and our time and energy to our fans. We’ve been here for more than 30 years and are ready to be here for at least 30 more.
Why we want you: We’re looking for a data-driven communicator to join our team as a Data & Communication Coordinator. You’re someone who loves turning numbers into strategy — spotting trends, tracking ROI, and using data to drive revenue and fan engagement.
You’ll manage key data systems, keep campaigns on track, and make sure our marketing efforts hit the mark. If you’re detail-oriented, tech-savvy, and excited about using analytics to create real impact, we’d love to have you on our team.
Why you want to work here: We sum up our mission in three words: Fun. Community. Experiences. When you join our team, you become a part of our culture and our story – we’re small enough that you’ll have an ability to put your stamp on things. We’ve got an all-hands-on-deck mentality and pitch in when something needs done. We work very hard but we don’t take ourselves too seriously; we realize how important things like office darts and puppy visits and staff happy hours are. Plus, besides the typical benefits, you also get generous paid time off, free baseball tickets (your friends will love you!), paid volunteer time, a free health club membership, and opportunities to get discounted or free tickets to various shows and events in West Michigan. We’re also pretty great people to work with.
What you’ll do: In this role, you’ll manage and analyze key data systems to uncover trends that drive revenue and also shape how we connect with fans. You’ll track ROI and campaign performance, turning analytics into actionable strategies and building reports that keep the entire organization informed. By overseeing CRM platforms like HubSpot, you’ll help improve lead generation and fan engagement, while also coordinating newsletters, surveys, and promotions that keep our audience connected. You’ll spot opportunities in the numbers and work with other departments to build campaigns that support their goals, ensuring that data is at the center of decision-making across the organization. Along the way, you’ll evaluate new tools and digital innovations to keep our marketing efforts fresh, efficient, and effective.. Like the rest of us, you’ll also wear many hats for different games and events, and you’ll also tarp the field a few times…. You’ll have fun doing it all!
What you need: You’ll need 1–3 years of experience working with CRM systems, marketing automation tools, or digital campaign management. A degree in Marketing, Data Analytics, Digital Media, or a related field will set you up for success. You’ll need to be comfortable working with tools like HubSpot, Google Analytics, and social media reporting platforms, and if you’ve touched data systems like StellarAlgo or Wolfcycle, that’s a big plus.
Strong analytical skills and attention to detail are a must, along with the ability to spot trends, translate data into actionable insights, and share recommendations that drive results. You’ll need excellent communication and project management skills, since this role works closely with multiple departments. A curiosity for new digital tools, a willingness to collaborate, and a knack for keeping things organized will help you thrive in this fast-paced environment.
Let’s do this: If you’re ready to apply, we look forward to getting to know you. Submit your resume and drop us a cover letter letting us know why you’d be a good fit. We’ll be in touch!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
