Peoria Chiefs
Director of Marketing and Promotions
Peoria Chiefs - Manager
Peoria · IL
Marketing · Promotions · Digital Marketing
$55,000 - $70,000 / year
0
1
day ago
The Director of Marketing and Promotions is responsible for supporting the team’s brand activations, grassroots initiatives and promotional efforts to enhance awareness and deliver a brand experience that exceeds consumer expectations. This position is heavily focused on grassroots marketing and brand activations that support the objectives and goals of the organization. Candidate must have a professional attitude, a strong attention to detail and have the ability to work flexible hours, including mornings, evenings and weekends, as required.
Major Responsibilities/Activities:
Major Responsibilities/Activities:
- Drive strategy, execution and measurement of Peoria Chiefs fan engagement initiatives
- Manage Creative Services personnel, including but not limited to the following functions: training, developing, coaching, counseling and issuing consistent and routine feedback and guidance.
- Coordinate and execute promotional activity with internal groups (Ticket Sales, Corporate Partnerships, Operations, Retail) and external partners (traditional/non-traditional media outlets, community organizations).
- Coordinate and execute game theme nights, fan engagement opportunities and giveaways throughout the season.
- Develop strategy, creative and manage ordering for all promotional items, including grassroots giveaways, game night giveaways and member gifting.
- Oversee grassroots marketing initiatives and staff for community engagement events.
- Provide leadership & support for Homer’s Kids Club, Game Day Promo Team, & Mascot.
- Support in data collection/post-promotion analysis to gauge ROI of campaigns and help guide future decisions.
- Manage art, print and production requests and approvals with Creative Department in timely manner.
- Work closely to support internal marketing team and agency on execution of special projects, including promotional opportunities with Dozer Park, grassroots initiatives, events, video shoots and more.
- Perform other duties as assigned.
Minimum Requirements:
- B.A. Degree in marketing or related field.
- Three (3) to five (5) years marketing or related experience.
- Excellent communicator with strong writing and editing skills.
- Proactive planner with a sense of urgency, creativity, style and attention to detail.
- Experience in multitasking with multiple time-intensive projects.
- Perform under tight deadlines thinking clearly under pressure.
- Must be detail-oriented and organized.
- The ability to work well and collaborate with people in a team environment. Must possess a professional attitude and a desire to learn from a talented team.
- Previous grassroots marketing or fan engagement experience preferred.
Essential Physical Functions:
- Must be able to work evenings, weekends and holidays as dictated by team/event schedule.
- Lifting and handling heavy equipment and props required.
- Physical activities include sitting, walking and standing for prolonged periods of time, as well as bending, squatting, climbing stairs, kneeling, twisting, lifting, grasping, balancing and handling of materials.
- Ability to speak and communicate clearly with others.
- Ability to work in all-weather types on occasion.
- Accessing, typing, and processing records via digital systems.
- Excellent speaking and listening skills, requiring the perception of speech.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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