Summary
The Director of Sales & Event Services is responsible for driving revenue generation, strategic sales growth, and market positioning for all private and non-game day events hosted at the Dragons Diamond Club. This role leads all sales initiatives, prospecting efforts, client acquisition, and assists the Director of Operations & Event Services manager with marketing strategy for the event center, with a strong focus on business development and community presence.
Upon contract execution and deposit receipt, events are formally transitioned to the Director of Operations & Event Services, who oversees event detailing, logistics, and on-site execution.
Sales Leadership and Revenue Growth
- Lead all sales efforts for the Diamond Club for non-game day events and respond to all event center inquiries
- Conduct all Diamond Club tours for prospective clients and convert leads into booked business
- Prospect for new business through targeted outreach focused on corporate, association, education, SMERF, nonprofit, wedding, and local markets
- Develop and execute proactive sales strategies to drive year-round bookings and maximize revenue
- Build and maintain strong relationships within the Dayton business and hospitality community to increase awareness and generate referrals
- Attend networking events, industry meetings, and sales organizations to support revenue growth and market visibility
- Partner with Ticketing and Corporate Sales to identify cross selling and upselling opportunities tied to game day experiences
Sales Strategy and Marketing Oversight
- Develop and maintain event packages and pricing structures including room rentals, catering offerings in partnership with PSC, fact sheets, and wedding collections
- Lead marketing initiatives in collaboration with the Director of Operations & Event Services, including monthly marketing calendars, email campaigns, and social media strategy
- Identify and evaluate strategic marketing opportunities including wedding shows, trade shows, and exhibition events to expand market reach
- Position the Diamond Club as a premier year-round event destination aligned with Dayton Dragons brand standards
Client Acquisition and Contracting
- Create and present proposals, contracts, and sales agreements
- Negotiate pricing and terms to maximize profitability while maintaining Dragons brand standards
- Oversee the sales pipeline, lead tracking, and forecasting to ensure revenue targets are met
- Transition contracted events to the Director of Operations & Event Services for event detailing, BEO development, and day of execution
Strategic Collaboration and Oversight
- Work closely with PSC, the in-house catering partner, to align menu offerings and pricing strategies that support sales objectives
- Partner with the Director of Operations & Event Services to ensure a seamless transition from sales to execution
- Maintain a master calendar for all event spaces to optimize booking opportunities and space utilization
- Attend regular leadership meetings with EVP/AGM to review performance, forecasting, and strategic initiatives
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
