Job Title: Marketing Director
Location: Cedar Rapids, Iowa (On-site only)
Position Type: Full-Time, Year-Round
Reports To: General Manager
About the Role
Are you passionate about marketing strategy, creative campaigns, and the excitement of sports and entertainment? The Cedar Rapids Kernels and Waterloo Bucks are looking for a driven and creative Marketing Director to lead our marketing efforts and bring our brand to life.
This full-time, year-round role focuses on developing and executing marketing and advertising strategies for both teams. You’ll coordinate our Social Media & Content, coordinate media buys, and manage all aspects of our promotional efforts—both traditional and digital. If you thrive in a fast-paced sports environment and are ready to take your marketing career to the next level, we want to hear from you!
Key Responsibilities
Marketing & Advertising Strategy
- Develop and oversee annual marketing and advertising plans for both the Kernels and Bucks.
- Monitor and report on campaign performance with data and metrics to guide future strategy.
- Coordinate with the Social Media & Content Manager to align marketing efforts and boost engagement.
- Research industry trends to keep our strategies fresh and relevant.
- Manage relationships with media outlets and advertising representatives.
Content & Communications
- Write press releases and develop feature stories for distribution.
- Regularly analyze ticketing data to identify trends and target marketing efforts.
- Manage and grow email marketing campaigns to increase reach and fan engagement.
- Execute guerrilla marketing tactics, such as pocket schedule and magnet distribution, and signage placements.
In-Season & Game Day Duties
- Collect photo and video content during games for marketing use and client recaps.
- Support game day operations and assist other departments as needed.
- Uphold the Kernels’ “Excellence in All We Do” credo with top-tier customer service.
Additional Expectations
- Maintain standard office hours (Mon–Fri, 9am–5pm) on non-game days.
- Be available for all Cedar Rapids Kernels home games and occasional Waterloo Bucks games.
- Work evenings, weekends, and holidays as required.
- Assist with all special events and other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, advertising, business, or related field.
- 1–3 years of experience in marketing, preferably in sports or entertainment.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office.
- Knowledge of digital and traditional media marketing.
- Experience managing social media for an organization is a plus.
Ready to apply?
If you’re a motivated marketer who loves baseball, thrives on creativity, and is ready to lead impactful campaigns, this is the job for you!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
