Job Summary:
The Director, Parking & Transportation will oversee all aspects of parking and mobility operations for loanDepot park on gamedays and non-gameday events. This leader will be responsible for developing and executing strategies that elevate the fan experience, ensure compliance, and strengthen partnerships with municipal agencies and third-party operators.
The position will drive both operational excellence and strategic innovation, leveraging technology, analytics, and infrastructure planning to deliver a seamless arrival and departure experience within all parking and transportation programs.
Essential Functions:
• Fan Experience & Premium Programs
o Serve as on-site support during games and events, maintaining direct communication with parking partners to coordinate real-time operational adjustments and ensure seamless ingress, egress, and overall parking program oversight.
o Regularly review and analyze fan feedback metrics to identify trends, using insights to recommend and implement data-driven improvements that enhance the overall fan arrival and departure experience.
o Improve parking signage, wayfinding, and facility identification to aid fan navigation and satisfaction.
o Oversee Valet and VIP parking programs, conducting quality audits and incorporating fan feedback for continuous improvement.
o Partner with Communications department to disseminate proactive messaging for transportation solutions, arrival and departure instructions, and traffic expectations for games and events.
• Project Management & External Partnerships
o Lead collaboration with municipal agencies, engineers, and third-party operators to advance roadway and infrastructure improvements.
o Manage timelines, stakeholder communication, and project delivery with minimal disruption to venue operations.
o Serve as primary liaison with city and county agencies for traffic management, enforcement, and event coordination.
o Oversee relationships and performance standards for parking operators, ensuring alignment with Marlins’ guest experience expectations.
o Support integration of additional transportation solutions, including rideshare, shuttle, Brightline, Metromover, Metrorail, Tri Rail, and other public transit programs.
• Administration
o Govern internal comp parking request processes, serving as the primary approver and ensuring timely, policy-compliant review.
o Aid in the coordination and execution of off-site parking planning when applicable for events
o Input and track daily license plate information for the front office; assist with gameday and event day VIP parking lists.
o Respond to parking-related service emails in a timely and professional manner.
o Manage the review and processing of mailed invoices and promissory note appeals, including voids, refunds, and dismissals.
• Strategy, Revenue & Operations
o Develop and manage the annual Parking & Transportation operating budget.
o Partner with Finance team to prepare reports and analyses summarizing revenue and compliance metrics for executive review.
o Leverage technology such as license plate recognition, digital signage, and mobile payment to improve efficiency and compliance of free-flow parking system.
o Develop and execute strategies to elevate gameday parking revenues, meet or exceed annual targets, and identify new monetization opportunities.
o Oversee pricing models, forecasting, and expense tracking for all parking and transportation operations.
o Increase paid parking compliance and prepaid adoption through data-driven initiatives, automation, and fan education.
Qualifications:
• Bachelor’s degree in Operations Management, Logistics, or related field required.
• Minimum 10 years of experience in parking, transportation, or mobility management, ideally within professional sports, large public venues, or entertainment districts.
• Experience coordinating with civil engineers, contractors, and municipal agencies on roadway or infrastructure improvement projects.
• Working knowledge of traffic control planning, permitting processes, and compliance with municipal and FDOT standards.
• Demonstrated success driving parking revenue growth, compliance improvement, and guest satisfaction.
• Strong understanding of parking systems (notably free-flow), digital payment technologies, and event traffic logistics.
• Proven leadership experience managing teams, vendors, and multi-agency partnerships.
• Ability to maintain a flexible work schedule (holidays, weekends, evenings)
• Proficiency and skill working within Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)
• Excellent communication, budgeting, and analytical skills.
• Passion for creating a best-in-class fan experience and continuously improving venue operations.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
