Title: Manage, Marketing & Communications
Department: Marketing
Reports To: Assistant General Manager
FLSA Status: Exempt
Summary: This individual will be responsible for the development, oversight, management and accountability of the Marketing Department including full-time, seasonal staff and interns. This role will work to support the initiatives of the Norfolk Tides through data research, brand development, and awareness to drive ticket sales and fan engagement during Tides games. Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, game program, and in-game entertainment.
Essential Duties: Essential job duties for this position include the following items. Other duties must be performed as assigned or required.
- Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
- Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions and non-baseball events
- Daily oversight and updates of content on team website including FanCompass platform
- Daily oversight and updates of content on team social media accounts
- Manage team Goggle Analytics account, develop revenue opportunities
- Develop strategies to grow and segment data bases for use in email and text marketing
- Maintain consistent records and reports for audience size and demographics of team’s digital platforms
- Oversee plan, budget, and execution of paid and non-paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.
- Manage chat/fan interaction for social channels and any live streaming broadcasts
- Develop strategy, implement and oversee execution of survey platform
- Maintain and update promotional calendar for internal communication and staff planning
- Champion creation of team podcast platform
- Work toward continuous quality improvement
- Stay current with changing technology, including software programs
- Uphold, support, and promote all company policies and procedures
- Other duties as assigned
Qualifications: To perform this job successfully, the individual in this position must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skills and ability required.
Education/Experience:
- Bachelor’s degree from an accredited, four-year college or university required
- Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required.
- Minimum of two (2) years data analytics experience
- Adobe Creative Suite experience preferred
- Previous experience with Qualtrics preferred
- Email Marketing experience preferred
- Text Marketing experience preferred
- Ability to work all home games
Certificates, Licenses, Registrations:
- Valid Driver’s License required
- Google Analytics Certification preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
