Position Overview:
The Coordinator, Digital & Social Media Marketing is responsible for the oversight of all the Memphis Redbirds website assets, social media accounts and e-mail blasts, as well as playing a role in marketing strategy decisions and execution regarding paid digital and social media advertising budgets. This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Redbirds web assets and external marketing spends. The Coordinator, Digital & Social Media Marketing will also play a role in internal project management.
Essential Job Duties & Responsibilities:
- Oversight and management of all Memphis Redbirds web assets.
- Strategic oversight of all Memphis Redbirds social media accounts with a focus on growth & engagement through the creation of unique content.
- Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.
- Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
- Plan, coordinate, and execute changes to website content and images.
- Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
- Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
- Ensure the website is following SEO best practices and make suggestions for improvement.
- Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
- Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
- Assistance with internal project management.
- Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.
- Other duties as assigned.
Minimum Qualifications:
- Website management experience
- Google Analytics and Google Ads certification
- Experience developing and executing digital marketing strategies
- Knowledge and experience using Adobe Creative Cloud
- Graphic design & other content creation experience
- Experience in using MailChimp, Constant Contact or other email marketing platforms
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
