Job Title: Manager, Digital Marketing
Main Purpose of Job: Digital Content Marketing
Reports to: Director, Marketing
Hours of Work: As required Monday to Friday, weekends, evenings, and holidays as needed
Contract Type: Permanent
Location: Louisville, KY
The Louisville Bats is a subsidiary of Diamond Baseball Holdings (DBH formed in 2021 to support, promote, and enhance Minor League Baseball through professional management, best practices, innovation and investment. The Louisville Bats has been a AAA team located in Louisville, Kentucky since 1982. The Bats have been the AAA affiliate of the Cincinnati Reds since 2000.
The Manager, Digital Marketing is responsible for the oversight of all the Louisville Bats website assets, including batsbaseball.com, as well as playing a key role in marketing strategy decisions and execution regarding digital and paid social media advertising budgets. This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Louisville Bats web assets and external marketing spends. The Manager, Digital Marketing will also play a role in internal project management.
Job Function:
- Oversight and management of all Louisville Bats web assets.
- Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
- Plan, coordinate, and execute changes to website content and images.
- Monitor and track the progress of campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
- Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
- Ensure the website is following SEO best practices and make suggestions for improvement.
- Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
- Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
- Assistance with internal project management.
- Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.
Preferred Qualifications:
- Website management experience.
- Google Analytics and Google Ads certification.
- Experience developing and executing digital marketing strategies.
- The ability to provide creative support to Graphic Designers.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
