Social Media Manager
Reports to: Director of Communications
Direct reports: None
Location: Indianapolis, IN
Status: Full-time, Exempt
Position Summary
The Social Media Manager is the voice of the Indianapolis Indians on social platforms, creating and curating content that drives fan engagement and expands the team’s digital reach. This role is responsible for managing social media accounts, developing campaigns, and fostering online community interaction. By leveraging creativity and data-driven insights, the Social Media Manager ensures the team’s social media presence aligns with organizational priorities, enhances fan engagement, and drives ticket sales and brand awareness. The ideal candidate is a creative thinker with a deep understanding of social media trends and analytics.
Major Responsibilities
- Develop and execute a comprehensive social media strategy that aligns with organizational priorities.
- Lead and manage daily content creation, scheduling, and posting across all social media platforms.
- Engage with fans by responding to comments, messages, and mentions to foster an active online community dedicated to positive outcomes.
- Monitor social media analytics and campaign performance, using data to optimize content, timing, and refine strategy for maximum impact.
- Collaborate with the creative team to develop visually compelling content, including photos, videos, and graphics.
- Stay current on social media trends and best practices to keep the team’s platforms fresh and innovative.
- Produce high-quality photos, videos, graphics, and copy tailored for each channel.
- Partner with marketing, retail, ticket sales, and sponsorship teams to support revenue initiatives.
- Manage social media photo and video shoots highlighting community initiatives, player appearances, promotions, and partnerships through engaging content and storytelling
- Capture and share moments that showcase the energy of the ballpark and the team's personality working closely with photography, video, and creative staff to ensure dynamic real-time storytelling.
- Manage paid social campaigns, including budgeting, targeting, and optimization of boosted content to maximize ROI.
- Oversee relationships with influencers, content creators, and community partners to amplify brand reach.
Skills and Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- 3-5 years of experience in social media management, preferably in sports.
- Proficiency in social media platforms and analytics tools.
- Strong creativity and ability to connect with diverse audiences.
Compensation
- Salary commensurate with experience, plus bonus structure (when eligible)
- Benefits include paid vacation, 401(k) plan (when eligible) and health, dental and vision insurance
About the Indianapolis Indians
The
Indianapolis Indians are the professional Triple-A baseball club affiliate of the Pittsburgh Pirates. In continuous operation since 1902, the organization believes in creating affordable and memorable experiences for fans so they can grow closer together with family, friends and the community through the game of baseball. The Indians play their home games at Victory Field, a 13,750-seat ballpark located in downtown Indianapolis and White River State Park. The venue opened in 1996 and has received numerous national accolades as one of the best minor league ballparks in the United States. The team has led Minor League Baseball in combined total attendance over the past 10 seasons. In 2018, the organization was recognized as Ballpark Digest Team of the Year. It was also named a 2019 Best Places to Work by the Indiana Chamber of Commerce.
Equal Opportunity Statement:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
