Job Title: Director of Marketing
Location: Lawrenceville, GA
Organization: Gwinnett Stripers – Triple-A Affiliate of the Atlanta Braves
Status: Full-Time, Exempt
Reports To: General Manager
About the Gwinnett Stripers:
The Gwinnett Stripers deliver high-caliber baseball and unforgettable fan experiences at Coolray Field. As a Triple-A affiliate of the Atlanta Braves, the Stripers play a key role in developing Major League talent while remaining deeply connected to the local community. Through initiatives such as Copa de la Diversión, themed nights, and community outreach, the Stripers celebrate local culture and engage fans year-round. The club is also a proud member of Diamond Baseball Holdings (DBH), an organization dedicated to strengthening Minor League Baseball through professional management, innovation, and long-term investment.
About the Opportunity:
The Gwinnett Stripers are seeking a dynamic, creative, and results-driven marketing leader to serve as Director of Marketing. This role offers the opportunity to shape the club’s brand, elevate the fan experience, and drive revenue through innovative campaigns and storytelling. You will lead a talented creative team, collaborate closely with sales and operations, and serve as the driving force behind how the Stripers connect with fans both inside and outside the ballpark. This is an ideal opportunity for a strategic marketer who thrives in fast-paced environments and wants to make a visible, lasting impact in professional sports.
Position Overview:
The Director of Marketing oversees all aspects of the club’s marketing, branding, advertising, and fan engagement efforts. This role is responsible for developing and executing comprehensive marketing strategies that increase attendance, strengthen partnerships, and grow the Stripers’ presence in the community. The position requires a hands-on leader who can balance creative vision with data-driven decision-making and strong team leadership. Availability to work evenings, weekends, and holidays during the baseball season is required.
Key Responsibilities:
Strategy & Brand Leadership:
- Develop and execute the club’s annual strategic marketing plan
- Maintain and strengthen brand standards across all platforms
- Partner with executive leadership to align marketing initiatives with business goals
- Identify emerging trends, tools, and technologies to enhance outreach
Creative & Content Management:
- Lead the graphic design and video production teams
- Establish and execute the annual creative campaign
- Oversee social media, email marketing, digital content, and storytelling
- Ensure consistent, engaging messaging across all channels
Advertising & Digital Marketing:
- Manage traditional and digital advertising campaigns
- Oversee paid media, SEO, and social strategy
- Track performance and optimize campaigns for ROI
- Utilize analytics tools to guide decision-making
Fan Experience & Game Presentation:
- Oversee game-day entertainment and in-stadium production
- Manage game scripts, music, video boards, and control room operations
- Enhance the overall fan experience at Coolray Field
- Lead promotional schedule development and giveaway programs
Partnerships & Revenue Support:
- Collaborate with ticket sales, partnerships, retail, and special events teams
- Develop local partnerships and barter agreements
- Support revenue-generating initiatives and asset marketing
- Create campaigns that drive ticket sales and lead generation
Community & Public Relations:
- Oversee public relations, media relations, and communications
- Lead community outreach and grassroots marketing programs
- Manage mascot and promotional teams
- Represent the organization at community and sponsor events
Research & Data:
- Conduct fan surveys and market research
- Track advertising impact and sales performance
- Grow and maintain the club’s CRM and email database
Leadership & Culture:
- Foster a creative, collaborative, and high-performing team environment
- Encourage innovation and continuous improvement
- Support staff development and professional growth
Additional Duties:
- Perform other responsibilities as assigned by senior leadership
Qualifications & Experience:
Required
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- Minimum of 3 years of experience leading marketing initiatives or teams
- Strong digital marketing, SEO, and analytics experience
- Proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Excellent written and verbal communication skills
- Strong organizational and time-management abilities
- Ability to manage multiple projects in a fast-paced environment
- Willingness to work nights, weekends, and holidays
Preferred:
- Experience in professional or collegiate sports, entertainment, or live events
- Game-day or large-scale event production experience
- Sponsorship and partnership marketing experience
- Familiarity with CRM and ticketing platforms
Why Join the Gwinnett Stripers?
- Lead marketing for a premier Triple-A organization
- Shape the fan experience and brand identity
- Work in a collaborative, creative environment
- Gain exposure to DBH’s best practices and resources
- Build a long-term career in professional sports
This role offers competitive compensation, benefits, and the opportunity to make a meaningful impact within a respected organization.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
