Capitol Broadcasting Company, Inc. ("CBC") is seeking a Senior Director of Events to map out and execute large-scale events at Durham Bulls Athletic Park and Durham Athletic Park. The ideal candidate has a strong background in event management, client relations, and marketing skills, with a focus on driving revenue. They must be analytical, strategic, detail-oriented, and creative, managing all aspects of an events division to drive operational and financial success.
Reports to: VP of CBC Sports
Responsibilities:
- Develop event strategies and plans that align with goals.
- Implement daily/weekly processes to guide all aspects of the business.
- Collaborate with internal teams and external partners to identify event opportunities, define objectives, and establish timelines and budgets.
- Coordinate with venue staff, vendors, contractors to secure necessary resources and maintain compliance with regulations and safety standards.
- Cultivate relationships with sponsors, vendors, and other stakeholders to enhance event offerings and generate revenue opportunities.
- Negotiate contracts and sponsorship agreements that maximize ROI and support the long-term sustainability of special events.
- Lead marketing efforts to promote events and drive ticket sales, leveraging a mix of traditional and digital marketing. Develop compelling messaging and branding initiatives that resonate with target audiences and differentiate our events in the marketplace.
- Manage event budgets and financial performance to achieve revenue targets and optimize profitability. Track expenses, monitor ticket sales and sponsorship revenue, and provide regular reporting to senior management on financial metrics and key performance indicators.
- With support from the accounting team, plan, budget, and control all operating and capital investment expenditures including monthly financial reports, annual budgets and forecasts, and 5-year projections.
- Oversees attainment of budgeted revenue, operating expense, NOI, and cash flow goals by analyzing and evaluating financial statements, reconciling monthly statements against approved budget, and working with the accounting team and others to address and resolve any projected gaps in financial performance; proven P&L ownership is a key attribute of the ideal candidate.
- Develop and manage marketing strategy and deployment ensuring wide exposure of events.
- Balance multiple project timelines to ensure tasks are accomplished effectively.
- Ensure compliance with applicable regulations related to event management & safety.
- Act as a liaison between the project and the local events community; maintain deep relationships with local community partners and stakeholders to ensure best-in-class execution of relevant events.
- Resolve internal staff conflicts efficiently and to the mutual benefit of all involved.
Requirements and Skills:
The ideal candidate should possess the following experience, knowledge, and technical skills:
Experience:
- Proven individual with over 5 years of event management demonstrating a track record of performance in areas including event procurement, P&L management, sponsorships, etc. Experience in the sports or entertainment industry is preferred.
- Evidence of planning acumen and of being a strategic thinker with the ability to develop and implement processes and plans.
Owner’s Mindset:
- Possess a long-term owner’s approach to all aspects of the job.
- Ability to maintain P&L ownership and accountability in combination with well-crafted goals and strategies towards attaining long-terms goals.
- Able to develop and execute strategic plans to meet both short- and long-term business objectives.
Excellent Leadership and Managerial Track Record with Strong Communication Skills:
- Proven leader with track record of building high performing teams, winning cultures & profitable growth.
- Ability to operate in a highly collaborative, cross-functional, resourceful & operationally oriented fashion.
- Propensity to take responsibility, move forward, and encourage others to share the vision of the project.
- Possess the qualities that inspire high levels of confidence, energy, enthusiasm, and trust.
- Strong drive to “win” and own all outcomes with a maximum focus on personal accountability.
- Honest & transparent communicator who holds their team accountable while balancing contagious levels of confidence with humility and pragmatism.
- Possesses excellent oral and written communication skills.
- Ability to clearly define and address complex issues.
- Well-developed influencing, persuasion, and negotiation skills.
Strong Business Acumen, Analytical, and Project Management Skills:
- Financial acumen and significant analytical skills
- Capable of developing and executing a variety of operational and capex budgets and demonstrable ability to successfully manage a complex and varied project simultaneously.
Innovative, Strategic, and Operational Mindset:
- Must have a high-level business and intellectual curiosity.
- Lead a team in tackling operational issues and deeply understand how they affect the financial function.
- Able to lead in the creation of strategies and goals to support a growth plan.
- Will bring rational, objective judgment to bear on tough issues and decisions.
- Will have developed a best practices “toolkit” and manage the creation and development of OKRs (objectives and key results) to assess project’s performance.
- Will have sound judgment and support efficient and sound decision making; must execute on decisions complemented by a well-rounded strategic perspective.
A Self-Starter with Roll-Up-The-Sleeves Style:
- High energy level coupled with strong drive for results.
- Enjoys an entrepreneurial family/atmosphere and a strong sense of urgency.
- Possesses a spirit of pitching in to get the job done and be comfortable in a fast-paced environment.
- Understands the need to wear several hats during periods of growth and change.
Executive Presence with Strong Interpersonal Skills:
- Clear leader with superior presentation & written skills.
- Affable person who likes others & can cultivate strong relationships with prospective & current stakeholders.
- Works effectively with people at all levels of the organization.
- Fundamentally embraces and understands our mission, services & values & demonstrates a commitment to having done so throughout their career.
Comfort Level with Information Technology:
- Uses technology to assess & improve project performance, improve access to information needed to run the business, and utilize systems to improve processes and execution.
- Proficiency in Microsoft Product Suite, Microsoft Teams, project management software.
A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates
WRAL-TV,
WRAZ-TV,
WRAL-FM,
WRAL-HD2,
WNGT-CD,
WCMC-FM,
WCMC-HD1,
WDNC-AM,
WCMC-HD2,
WCMC-HD3,
WCLY-AM,
WCMC-HD4,
Microspace, and
WRAL Digital in Raleigh, NC;
WILM-TV,
WILT-LD and
Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club,
Bull City Hospitality, and
Coastal Plain League in Durham, NC;
The Holly Springs Salamanders in Holly Springs, NC;
The Greenville Yard Gnomes in Greenville, NC; the
American Underground startup hub in Durham, NC; and real estate interests including the
American Tobacco Historic District in Durham, NC;
Rocky Mount Mills in Rocky Mount, NC;
MoJud Lofts in Greensboro, NC; and
The Thread in Rock Hill, SC.
