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Director of Marketing and Communications - Durham Bulls Baseball Club (Durham · NC)

Durham Bulls Baseball Club jobs
Sports Jobs in Durham · NC
Communications/Community Relations: Media/Public Relations Servicing
The Director of Marketing & Communications plays a key leadership role within the team.  Responsible for providing brand management, strategic leadership, along with the development, planning and implementation of the overall marketing/social strategy for the Durham Bulls to achieve the objective of sales growth and visibility while ensuring a consistent brand.  Position also leads communications and community engagement activities for the organization to create passionate and raving fans. 

  • Provides leadership for all PR, community engagement, communications, marketing, creative design, social media, branding, and digital activities.
  • Creating, implementing and measuring the success of a comprehensive marketing and communications plan that will enhance the Durham Bulls brand, audience engagement and generate individual ticket sales.
  • Developing go-to-market strategies for ticketing products, assist in guiding sales process, etc
  • Develop short- and long-term plans and budgets for the marketing and communications department and its activities, monitor progress, assure adherence and evaluate performance.
  • Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms. Supports staff in its implementation.
  • Oversees all website and digital strategies including website content, blog, podcast, contests, and the sites “look and feel.” Supports staff in implementation.
  • Manage and improve online content, considering SEO and Google Analytics.
  • Establish a clear brand roadmap that will drive the team’s day-to-day and long-term business and brand vision to realize real business results.
  • Represents team to the press and public by acting as chief team spokesperson.
  • Measures effectiveness of the marketing programs, optimizes and implement improvements.
  • Oversees all branded collateral including but not limited to ads, signage, promotional items, uniforms, digital assets, etc.
  • Develops contacts and relationships with media representatives to create opportunities for keeping the team and its products or services in front of public.
  • Coordinate and manage inbound media requests.
  • Utilize databases and analytical processes to drive growth.
  • Develops and conducts customer opinion surveys.
  • Conceptualize, collaborate, and coordinate the procurement of all team publications.
  • Coordinate the appearance of all team print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Ensure that the Durham Bulls regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
  • Assist with the fulfillment of corporate sponsorship contracts as it relates to signage, in-game promotions, videoboard, and print materials.
  • Track and report weekly press mentions and organize press reports.

  • Bachelor’s degree, preferably in marketing, communications, business, sport marketing.
  • A minimum of 3 years of experience in marketing and communications with demonstrated success.
  • Strong oral and written skills required, including writing press releases and similar media communications, and ability to create proposals and presentations.
  • Comfortable, confident, friendly on-camera presentation skills.
  • Ability to work independently and responsibly while managing numerous projects simultaneously.
  • Deep understanding of social media and branding.

Our ideal candidate will have:
  • At least 3-5 years of experience in marketing and communications with demonstrated success, preferably with a sports organization.  
  • Social media and analytics experience are preferred. 
  • Demonstrable experience in designing and implementing successful marketing campaigns.
  • Familiarity with web design.  
  • Excellent analytical and project management skills.  
  • Proficiency with Microsoft Office, Adobe Creative Suite and other general-purpose tools.
  • Knowledge of SEO, SEM and some form of content management platform. 
  • Tools to understand how audience is engaging with our platforms.

In order to be successful in this role:
  • Must be exceptionally detail-oriented with ability to multi-task in fast paced environment. 
  • Must stay up to date on latest technology and best practices. 
  • Must be an outside-the-box thinker who can convey the team’s messaging in unique ways. 
  • Must be a self-starter and able to take on projects on their own. 
  • A strategic thinking and problem-solving mentality.

A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.