Overview:
The Director of Marketing & Fan Experience is a strategic leader responsible for driving brand awareness, fan engagement, and revenue growth for the Durham Bulls and its Special Events. This role oversees an integrated marketing team focused on advertising, content, fan experience, ticketing support, and retail alignment. The Director will lead the creation and execution of comprehensive marketing strategies that align with broader business goals while protecting and elevating the Durham Bulls brand.
This role requires a combination of strategic vision, team leadership, cross-functional collaboration, and data-informed decision-making.
Key Areas of Responsibility
Marketing Strategy & Operations
- Develop and execute integrated annual marketing plans to support ticket sales, retail, and special events.
- Manage media buying strategy across digital, print, radio, TV, and out-of-home platforms.
- Coordinate all cross-departmental marketing initiatives, timelines, and project management systems.
- Ensure consistent brand messaging across all internal and external communications.
Brand & Content Leadership
- Oversee all content creation and platform strategy, including social media, website, email marketing, and podcast.
- Set creative direction for all campaigns, ensuring alignment with brand tone and visual identity.
- Collaborate with design and video teams to deliver compelling content and storytelling across platforms.
- Manage the content calendar to support key initiatives, player storylines, and community engagement.
Fan Engagement & Game Experience
- Strategize and oversee all in-game entertainment elements, including promotional theme nights, mascot programs, and gameday activations.
- Lead efforts to grow and diversify the Bulls' fan base through targeted fan clubs, family programs, and community-driven campaigns.
- Ensure fan-facing programs are inclusive, accessible, and designed to increase both attendance and loyalty.
Revenue Alignment & Cross-Functional Collaboration
- Partner with Ticketing, Sponsorship, and Retail teams to develop campaigns, assets, and packages that drive sales.
- Work closely with business intelligence to analyze data and optimize marketing performance.
- Track KPIs related to attendance, engagement, conversions, and sales across marketing channels.
Team Leadership & Development
- Direct and mentor a diverse marketing team, including social media, creative, game production, and media relations professionals.
- Foster a high-performance culture of accountability, innovation, and collaboration.
- Align internal team structures and workflows with long-term organizational goals.
Required Qualifications
- 7+ years of progressive experience in marketing, preferably in sports, live entertainment, or media.
- Demonstrated success in leading integrated marketing strategies that drive measurable business results.
- Experience managing creative, digital, and fan experience teams.
- Proven ability to translate audience insights and performance data into actionable strategy.
- Excellent project management and organizational skills, with the ability to lead multiple complex initiatives simultaneously.
Preferred Skills
- Strong working knowledge of marketing platforms and tools, including email, web CMS, analytics tools, and paid digital media.
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
- Experience with fan data platforms like StellarAlgo or Fan Compass a plus.
- Deep knowledge of social media platforms, algorithms, and trends.
- Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.
Performance Metrics
- Growth in paid attendance and retail sales YoY
- Engagement rate and follower growth across digital and social platforms
- ROI on media spend and ticket promotions
- Email open and click-through rates
- Fan satisfaction and gameday experience feedback
- Team performance and employee development milestones
Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Ability to work flexible hours as needed, including evenings, weekends, and holidays.
- Ability to remain focused and perform work in noisy and crowded environments with multiple distractions.
- This position may occasionally require working outdoors in unpredictable weather conditions, including extreme heat, cold, rain, snow, and wind, necessitating the ability to adapt to changing environmental factors and wear appropriate protective gear as needed.
Benefits:
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
- Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates
WRAL-TV,
WRAZ-TV,
WRAL-FM,
WRAL-HD2,
WNGT-CD,
WCMC-FM,
WCMC-HD1,
WDNC-AM,
WCMC-HD2,
WCMC-HD3,
WCLY-AM,
WCMC-HD4,
Microspace, and
WRAL Digital in Raleigh, NC;
WILM-TV,
WILT-LD and
Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club,
Bull City Hospitality, and
Coastal Plain League in Durham, NC;
The Holly Springs Salamanders in Holly Springs, NC; the
American Underground startup hub in Durham, NC; and real estate interests including the
American Tobacco Historic District in Durham, NC;
Rocky Mount Mills in Rocky Mount, NC;
MoJud Lofts in Greensboro, NC; and
The Thread in Rock Hill, SC.
