The Baseball Sponsorship Account Executive is responsible for generating revenue through sponsorship sales and managing high-value corporate partnerships for the Durham Bulls. This role plays a critical part in supporting the team’s business objectives by identifying and securing sponsorship opportunities and ensuring flawless activation and client satisfaction. Success in this role is demonstrated by meeting or exceeding sales goals, strengthening sponsor relationships, and executing deliverables with excellence. This position collaborates closely with game day operations and marketing to bring sponsor campaigns to life.
Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Sponsorship Sales and Account Management:
• Identify, research, and solicit new sponsorship opportunities.
• Develop and maintain strong relationships with current and prospective sponsors.
• Create and deliver compelling sponsorship proposals and presentations.
• Negotiate and close sponsorship agreements, ensuring all contractual elements are fulfilled.
• Monitor sponsor satisfaction and provide ongoing support and customer service.
• Collaborate with marketing, operations, and production teams to ensure seamless execution of sponsorship elements.
Game Day Duties:
• Execute and oversee sponsor activations and in-game promotions.
• Serve as a liaison for sponsors on game days, ensuring a positive and engaging experience.
• Assist with game day operations as needed, including pulling the tarp during inclement weather.
Administrative and Miscellaneous Duties:
• Maintain accurate records of sales activities, sponsorship contracts, and deliverables.
• Prepare regular reports on sponsorship performance and status.
• Attend team functions and community events to build and maintain sponsor and community relationships.
• Stay informed on industry trends and best practices in sponsorship sales and sports marketing.
• Perform other duties as assigned that are reasonably related to the job responsibilities.
Required Qualifications:
• Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
• 2+ years of proven experience in sales, preferably in sports sponsorship, media, or a related industry.
• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and relationship-building skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated with a strong work ethic and a collaborative mindset.
• Ability to work flexible hours including evenings, weekends, and holidays.
• Physical ability to assist with game day duties such as pulling the tarp.
Language Skills:
• Ability to read, analyze, and interpret complex documents.
• Ability to write reports, business correspondence, and presentations clearly and persuasively.
• Comfortable communicating with a wide range of individuals and stakeholders.
Mathematical Skills:
• Basic math skills required for creating sponsorship proposals and tracking sales performance.
Reasoning Ability:
• Strong judgment and decision-making skills.
• Ability to assess opportunities, resolve problems, and adapt to shifting priorities.
Technical Skills:
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with CRM tools (e.g., Salesforce or similar) is preferred.
Preferred Qualifications:
• Experience working in professional or collegiate sports environments.
• Familiarity with the Durham Bulls brand and market.
• Experience with Adobe Creative Suite or proposal-building software.
• Familiarity with local and regional sponsorship landscapes.
• Experience activating and evaluating sponsor campaigns.
Physical Demands:
• Ability to stand and move for extended periods during games and events.
• Ability to occasionally lift up to 25 pounds.
• Ability to pull and maneuver tarp during inclement weather.
• Frequent walking, pushing/pulling, and exposure to outdoor weather conditions.
• Clear vision and hearing required for game day execution and sponsor communication.
Work Conditions:
• Primarily works on-site at Durham Bulls Athletic Park and outdoor stadium settings.
• Regularly exposed to extreme heat and variable weather during baseball season.
• Must be available for shift work including evenings, weekends, and holidays.
• Occasional local travel for meetings and networking events.
Benefits:
- Competitive salary based on experience.
- Comprehensive health insurance options
- Dental and Vision Insurance
- Company-sponsored life insurance
- Voluntary benefits (e.g., legal, pet insurance, home/auto discounts)
- 401(k) with company match
- Generous paid time off
- 9 paid company holidays
- Professional development opportunities
- Free access to local events such as concerts, sports, and entertainment
Pre-E mployment Information:
- Pre-employment drug screening isrequired.
- Capitol Broadcasting Companyparticipatesin E-Verify.
- Participation in the Work Opportunity Tax Credit (WOTC) program is optional and voluntary.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates
WRAL-TV,
WRAZ-TV,
WRAL-FM,
WRAL-HD2,
WNGT-CD,
WCMC-FM,
WCMC-HD1,
WDNC-AM,
WCMC-HD2,
WCMC-HD3,
WCLY-AM,
WCMC-HD4,
Microspace, and
WRAL Digital in Raleigh, NC;
WILM-TV,
WILT-LD and
Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club,
Bull City Hospitality, and
Coastal Plain League in Durham, NC;
The Holly Springs Salamanders in Holly Springs, NC; the
American Underground startup hub in Durham, NC; and real estate interests including the
American Tobacco Historic District in Durham, NC;
Rocky Mount Mills in Rocky Mount, NC;
MoJud Lofts in Greensboro, NC; and
The Thread in Rock Hill, SC.