Houston Astros

Houston Astros

Senior Coordinator, Social Media

Houston Astros - Entry Level
Houston · TX
Marketing: Marketing
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Department:  Marketing and Communications

Supervisor: Director of Advertising and Digital Marketing

Classification: Full-Time/Exempt


The Senior Social Media Coordinator is responsible for thinking strategically and collaboratively in helping to shape the social media strategy for the Houston Astros brand. This role will be tasked with assisting in the day-to-day execution of all social media campaigns for the Houston Astros and affiliate accounts.


Essential Responsibilities and Duties:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Responsible for the day-to-day management and live game coverage of all Houston Astros owned social media channels, including but not limited to: Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
  • Collaborate with Director of Advertising and Digital Content to create strategy for each social media
  • Maintain the brand voice across all social platforms.
  • Help maintain the monthly posting calendar to deliver high-quality, original social media content for the Houston Astros and Houston Open organizations.
  • Collaborate with the content team to plan and traffic graphics, video, and photo requests that will be executed on social media platforms.
  • Actively manage Astros social media campaigns, to include baseball and business operations, alignment with our strategic marketing plan and support for our partnership applications, foundation and community
  • Ideate, produce, and post content for the Houston Astros social platforms.
  • Collaborate with the rest of the social media team on relevant content opportunities.
  • Work collaboratively with the PR/Communications dept to stay up to date with club news and press releases that need to be shared socially
  • Maintain content tagging software to ensure real-time accuracy in tracking content performance across key performance indicators.
  • Monitor platforms via social listening to interact, engage and communicate with fans when appropriate.
  • Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting.
  • Work with various organizational departments to ideate and plan how social supports campaign objectives (partnerships, ticketing, retail, and special events).



  • Bachelor’s in marketing, communications, business, or related field
  • 3+ years’ experience in social media in a professional capacity; sports or entertainment experience preferred.
  • Creative, energetic, and proactive approach to work.
  • Strong relationship building skills.
  • Innovative and proactive thinker, with an ability to work under quick turnaround times, across multiple projects.
  • Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally.
  • Keen editorial eye.
  • High proficiency in Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, other emerging platforms.
  • Healthy interest in data-driven decision-making and understanding of social media analytics.
  • Proficiency in photo editing and fundamental design tasks in Photoshop, understanding of Adobe Premier is preferred.
  • Video shooting and/or editing a plus.
  • Must be proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
  • Bilingual in Spanish is highly preferred.


Work Environment

This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, and photocopiers. The noise level is usually moderate but can be loud within the stadium environment. 


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.


Position Type and Expected Hours of Work

Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays. Game day duties required.



Travel maybe expected in this role.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 




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