Department:  Marketing      

Supervisor:  General Manager                     

Classification:  Full-Time/Exempt    

 

Summary

The Director, Marketing is responsible for all aspects of the Corpus Christi Hooks brand and communications, including marketing, advertising, digital, video and ballpark entertainment.

This position requires leadership, organization, budget management, strategic thinking and creativity.  Facilitating a working environment that fosters creative thinking, brand recognition and continually enhance the fan experience is key. 

 

Essential Duties and Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Manage department staff to successfully execute all facets of brand and facility marketing, game production and entertainment.
• Devise and implement annual advertising plan including budget, ad campaign and media buys.
• Contribute to conception of giveaway promotional calendar. Work in close coordination with Sponsorships and Ticket Departments to maximize revenue streams related to promotional calendar.
• Oversee planning, implementation and execution of all email marketing campaigns and management of email database.
• Advise Community Coordinator position on initiatives, fulfillment and outreach.
• Develop revenue producing experience concepts including Theme Night Collection, Father’s Day Batting Practice, among others.
• Executive produce all facets of gameday experience including game script, in-game entertainment, video production and graphics.
• Support Senior Manager, Graphics with communications to Major League Baseball for annual required style guide and uniform submissions and approvals .
• Oversee social media content/schedule across all platforms to ensure highest level of performance, engagement and growth.
• Serve as liaison to vendors including Daktronics, creative consulting, and related software programs.
• Strategically evaluate revenue performance to achieve KPI.
• Perform other duties assigned.

 

Qualifications

• Related undergraduate degree or education + equivalent experience in marketing, production or other closely related field. MS or MBA is a plus.
• Minimum of 4 years of experience in marketing sports and entertainment environment.
• Proven track record of results in digital growth.
• Excellent understanding and demonstrated success in building, motivating, and leading teams.
• Strong personnel management, collaboration, communication, time management and organizational skills. Proven ability to multi-task and manage projects on strict deadlines.
• Excellent written and verbal skills.
• Proficient in Adobe Suite, Daktronics and control room equipment.
• Ability to troubleshoot in a fast-paced environment.
• Fluency in English/Spanish is a plus.
• High degree of discretion, integrity, professionalism, and accountability.
• Strong ability AND DESIRE to work with others in a collaborative, respectful manner.
• Able to travel as needed.

 

Supervisory Responsibility

This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

 

Work Environment

This job operates in a clerical, office setting.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close and focused vision. 

 

Position Type and Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5 p.m. Ability to work a flexible schedule, including; extended hours, evenings, weekends and holidays.

 

Travel

Rare travel may be expected for this position.

 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

  

EOE/M/F/Vet/Disability

 

Experience

Preferred

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