DEPARTMENT OVERVIEW:
The Brand Solutions team sits within the Sales and Representation division at Fenway Sports Management, helping power the organization’s partnership sales efforts. The Brand Solutions team serves as an internal “brand marketer” — responsible for building compelling partnership stories, identifying new platforms and commercial opportunities, and creating impactful, exciting solutions for brands that authentically complement and align with our world-class properties.
POSITION OVERVIEW:
The FSM Brand Solutions team is seeking an ambitious storyteller and creative thinker, responsible for ideation and thought starters, building partnership opportunities and platforms, and crafting the narrative for pitch presentations alongside FSM’s Global Partnerships’ sales team. The Director, Brand Solutions will have a focus on leading FSM’s Global Partnership sales solutions for the PGA Tour, LPGA, LRMR, Fulwell Entertainment and Hana Kuma as well as additional support provided to FSG’s owned and operated portfolio (Boston Red Sox, Liverpool Football Club, Pittsburgh Penguins, RFK Racing, etc.). The Director, Brand Solutions will report to the SVP, Brand Solutions, while working closely with FSM’s Global Partnerships’ sales and solutions teammates, as well as coordinating with key departments internally at FSM and externally across our properties/clients.
New York City’s Pay Transparency laws require disclosure of salary ranges in job advertisements and the base salary is commensurate with experience, ranging from $100,000-$130,000.
RESPONSIBILITIES:
- Manage the day-to-day relationship with PGA Tour, LPGA, LRMR, Fulwell Entertainment, Hana Kuma and potential new clients of the Global Partnerships team in need of solutions support.
- Support the onboarding and solutions integration of all new clients.
- Evolve and lead properties’ go-to-market story development.
- Work alongside FSM’s property clients on the development and ideation of customized and creative platforms, arming the sales team with new and innovative revenue opportunities to take to market.
- Work with the sales team and FSM’s sales associates to build pitch presentation materials utilized to support all active brand conversations.
- Coordinate with the various clients and additional FSM properties to identify available assets and inventory, while helping build unique packaging opportunities.
- Work with data, analytics, and insights teams both within FSM and at each property to identify impactful insights to support general go-to-market materials and brand presentations.
- Work with the creative and video production teams to bring our stories and presentations “to life” visually and creatively, evoking emotion and excitement.
- Assist in the narrative/creation of sizzle video content and story-narrative tied to marquee assets and opportunities as needed.
- Lead brainstorming sessions with FSM sales teams, as well as our property clients and various departments to identify new asset/platform opportunities.
- Identify and suggest new sales tools to elevate and help FSM operate more efficiently and at the highest level.
- Additional responsibilities as needed.
CHARACTERISTICS/QUALIFICATIONS:
- Bachelor’s Degree (degree in marketing, business administration, sports management, communications, etc.).
- 7-10 years of experience with brand strategy, activation, and/or sponsorship sales in a team, league, brand, or agency setting.
- Motivated by challenging the status quo and thinking “outside of the box”.
- Experience in developing sales presentations and go-to-market strategies for a global brand or property and confidence in working effectively in CRM (Salesforce, etc.).
- Excellent written and verbal communication skills, along with strong storytelling capabilities.
- Strong project management skills and ability to manage multiple projects and clients at once.
- Passion for sports marketing, media, promotions, and sponsorship sales.
- Passion for purpose-driven partnerships, including but not limited to sustainability, women’s empowerment, inclusion, STEM, fan engagement, community, etc.
- Ability to build strong relationships both internally across the organization, as well as externally with clients and properties.
- Ability to travel, work evenings, weekends, and holidays as needed.
#FSM
In addition to the above requirements, at Fenway Sports Management, we expect all employees to put the team first, act with ambition, be consistently accountable, take initiative, and prioritize long-term relationships.
At the Boston Red Sox and Fenway Sports Management, we go beyond embracing diversity. We’re committed to living by our values, strengthening our community, and creating a workplace where people genuinely feel like they belong.
Too often, job seekers don’t apply to positions because they don’t meet every qualification. If you love this role and are great at what you do, we encourage you to apply. Your unique skills and experiences might just be what we’ve been looking for.
Prospective employees will receive consideration without discrimination based on race, religious creed, color, sex, age, national origin, handicap, disability, military/veteran status, ancestry, sexual orientation, gender identity/expression or protected genetic information.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
