About the Hudson Valley Renegades:
The Hudson Valley Renegades, High-A affiliate of the New York Yankees, deliver top-tier baseball and community-focused events at Heritage Financial Park. With a history of developing Major League talent and celebrating local heroes, the Renegades are a vital part of the Hudson Valley region. The Hudson Valley Renegades are a proud member club of Diamond Baseball Holdings (DBH). DBH was formed in 2021 to support, promote, and enhance Minor League Baseball through best practices, professional management, innovation, and investment.
Position Overview:
The Manager, Fan Experience & Social Media will report directly to the General Manager and Director, Marketing. This role is responsible for delivering a fun, engaging, and creative fan experience at the ballpark while building the Renegades’ brand through innovative marketing and social media strategies. The position blends in-game entertainment, digital storytelling, and marketing campaigns to connect with fans, grow the brand, and drive revenue.
Key Responsibilities
Fan Experience & Entertainment
- Manage the entertainment team, including mascots, ushertainers, and part-time seasonal staff.
- Work with Director, Marketing to create new ideas to enhance the ballpark experience and create memorable moments for fans.
- Collaborate with Director, Marketing & team to create and execute all game promotions, theme nights, and on-field entertainment.
- Write game scripts, oversee creative assets, and ensure smooth execution of live presentations.
- Manage giveaways and talent appearances, including design, ordering, scheduling, and distribution.
- Coordinate contests, prize fulfillment, and exit gate couponing.
- Build partnerships with local arts and entertainment groups to bring added value to the fan experience.
Marketing & Brand Development
- Work with Director, Marketing to create an annual marketing theme and develop an integrated marketing plan across radio, print, digital, outdoor, TV, and social media.
- Ensure consistent brand identity and messaging across all communications with marketing team.
- Collaborate and develop targeted campaigns to support ticket sales, merchandise, community programs, and special events.
- Track and analyze marketing performance to identify opportunities for growth and improvement.
Social Media & Digital Content
- Build and maintain a strong personality and voice for each Renegades social channel.
- Manage day-to-day content creation and publishing across all platforms.
- Develop and oversee weekly social publishing calendars and storytelling campaigns.
- Capture and leverage real-time opportunities, trends, and fan interactions.
- Monitor analytics and adjust strategies to grow reach, engagement, and conversion.
- Support ticketing, merchandise, sponsorship, and community initiatives with tailored content.
General
- Collaborate across departments to unify messaging and enhance the overall brand.
- Keep projects on schedule and budget while balancing multiple priorities.
- Perform additional duties as assigned.
Qualifications
- Bachelor’s degree or equivalent.
- Minimum of 2 years of experience in marketing, social media, or live entertainment (sports/entertainment industry preferred; MiLB experience a plus).
- Strong written, verbal, and interpersonal communication skills.
- Hands-on experience with major social media platforms (Facebook, Instagram, TikTok, Twitter/X, Snapchat, YouTube, etc.).
- Creative, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) a plus.
- Strong eye for design and storytelling through graphics, photography, and video.
- Willingness to work evenings, weekends, holidays, and long hours during the baseball season.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
