When Macon, GA made a bold move to bring baseball back to Historic Luther Williams Field in 2018, they did it in partnership with two industry veterans who literally wrote the book on ticket sales, Steve DeLay and Jon Spoelstra.
The first eight seasons of the Macon Bacon have been a smashing success with more than half the games being sold out. The Macon Bacon have become a national sensation and we’re looking for our next superstar. We are a collegiate summer baseball team and play in the Coastal Plain League. Our fans are treated with first-class entertainment and continuously have been in the top 5% in attendance in summer college baseball out of more than 200 teams and even have an average attendance of better than 30% of all Minor League Baseball organizations.
The Macon Bacon are led by Managing Partner & Team President, Brandon Raphael. Brandon, who has been the President since 2018, led a group to purchase the team in 2024. Brandon has more than 26 years of experience all over the country in Minor League Baseball, College Athletics and Major League Soccer.
We are currently hiring for our next superstar in our marketing department. Depending on experience, we will be hiring a Director of Marketing & Analytics or a Manager of Digital Marketing & Analytics.
Below is a list of responsibilities for the marketing department and which of the Director or Manager will have oversight. This individual will work in concert and/or manage our Social Media and Fan Engagement Coordinator.
1. Branding – Oversight of the Macon Bacon brand and the growth of it throughout our fans that come to our games, building new fans and those that follow us around the world
2. Digital Ads & Strategy – We have a strong presence in the digital ad space and an opportunity to grow that
3. Email Marketing & Strategy – Our database is filled with fans in every capacity imaginable. Here’s your opportunity to directly impact ticket sales
4. Data Analytics – Details. Details. Details. Here we build out strategy to “fish where the fish are” and put our efforts towards what the data tells us. A keen eye for curiosity is ideal here
5. Website Updates/Strategy – Keeping our website up to date on all things Bacon related
6. Game Entertainment – Our fans have grown accustomed to knowing they will be entertained at our games from the moment they get out of their car to when they return at the end of the evening. You will have a team surrounding you to make sure we have the best entertainment in all of summer collegiate baseball.
QUALIFICATIONS
- We’re looking for someone that has the drive, determination and grit for the sports industry. Someone who is competitive and will a great teammate to others in the office. Drive, determination, a strong work ethic and grit is not something that is taught. Ideally you have 2-4 years of experience in a marketing capacity, ideally with a sports organization.
- You should have the willingness to learn. To live and breathe working in a great office culture. Positivity and coming to work every day with a smile is a must. Someone who wants to either start their career in sports or continue building it.
HOW MUCH
The starting salary is in the $35,000-$45,000 range, commensurate with experience and there is a bonus structure tied to goals and benchmarks.
We’re looking for someone that’s hungry. And, if you’re hungry for Bacon as well, that’s a bonus. Is that you? If so, apply and let’s have a chat.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
