About the Holly Springs Salamanders
The Holly Springs Salamanders are a proud member of the Coastal Plain League. The CPL is a 15 team Collegiate Summer Baseball League ranging from Virginia to Georgia. The Salamanders pride themselves on affordable family entertainment, with a quality baseball product on the field.
Job Tasks
Marketing & Community Engagement
- Oversee the planning and execution of events in the community.
- Plan and manage team player appearances at community events, ensuring a positive and professional representation of the organization.
- Collaborate with the coaching staff and players to encourage and facilitate their participation in community service activities.
- Oversee Mascot Operations including handling inquiries, scheduling, and communication with our mascot.
- Maintain and update the Salamanders website.
- Maintain brand guidelines and ensure consistent messaging across all communication channels.
- Develop Salamanders functional marketing and promotional strategy, including e-blasts, designed to primarily sell tickets and maximize brand exposure.
- Create campaigns focused on growing season tickets, same day ticket and group ticket sales.
Creative Services
- Graphic design support, completing graphics to be used across multiple platforms. Will include in-park graphics and signage, social media graphics and GIFs, and other projects to be assigned.
- Creating motion graphics for use on social channels, website, internal video, in-park during games and events, and more.
- Assistance in capturing video content to be used in ballpark and on social channels.
- Video content will originate from home games, other baseball and non-baseball events at Ting Stadium, and off-site events, including mascot appearances in the community.
- Managing projects with the expectation of delivering on time and with high quality of work.
Social Media
- Develop social media strategy and content calendars for all social channels (Instagram, Facebook, X, Tik Tok, LinkedIn).
- Utilize social media channels to attract new fans to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention.
- Track and report social performance and provide ongoing analyses.
- Oversee the content creation intern, ensuring they are completing tasks in a timely manner and that follows our brand expectations.
Promotions/Game Presentation
- Oversee the Promotions/Game Presentation intern, ensuring they are performing and completing the task of running the show.
- Assist in the development of the promotional calendar for the season, with a focus on ticket driving promotions.
- Ensure the team has all the props needed to execute our on-field entertainment for the season.
- Review game day script and in-game schedule to ensure accuracy and sponsorship fulfillment.
Other Responsibilities
- Willingness to approach the position with enthusiasm, optimism, and a willingness to learn.
- Active participation in meetings with the emphasis on helping the team grow its fan base.
- Assist in ballpark preparation tasks, including ballpark set up, decorating, and stadium needs.
- Assist with team laundry needs throughout the season, including players, coaches, and mascots.
- Attend community events and represent the Salamanders in a professional manner.
Qualifications
- Bachelor’s degree in sport management, marketing, advertising, business, or related field.
- 1–2 years of experience in marketing, preferably in sports or entertainment.
- Minimum (1) year experience with Adobe Creative Suite, Canva or similar tools.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office.
- Experience managing social media for an organization.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates
WRAL-TV,
WRAZ-TV,
WRAL-FM,
WRAL-HD2,
WNGT-CD,
WCMC-FM,
WCMC-HD1,
WDNC-AM,
WCMC-HD2,
WCMC-HD3,
WCLY-AM,
WCMC-HD4,
Microspace, and
WRAL Digital in Raleigh, NC;
WILM-TV,
WILT-LD and
Sunrise Broadcasting in Wilmington, NC;
The Durham Bulls Baseball Club,
Bull City Hospitality, and
Coastal Plain League in Durham, NC;
The Holly Springs Salamanders in Holly Springs, NC;
The Greenville Yard Gnomes in Greenville, NC; the
American Underground startup hub in Durham, NC; and real estate interests including the
American Tobacco Historic District in Durham, NC;
Rocky Mount Mills in Rocky Mount, NC;
MoJud Lofts in Greensboro, NC; and
The Thread in Rock Hill, SC.
#Salamanders
