Job Title: Marketing & Promotions Manager
Team: Lynchburg Hillcats – 2025 Carolina League Champions
Affiliate: Single-A Affiliate of the Cleveland Guardians
Location: Lynchburg, VA
Position Overview:
The Lynchburg Hillcats, proud 2025 Carolina League Champions and the Single-A affiliate of the Cleveland Guardians, are seeking a driven and outgoing Marketing & Promotions Manager to join our front office team.
This role is ideal for someone who is passionate about creating fun memories for the people of Lynchburg, organizing and executive a gameday production, and developing and implementing a strategy to attract more fans to the ballpark. As the team lead in creativity, the ideal candidate will collaborate with other departments to elevate sales, awareness, community connections, and strengthen partnerships through activation management.
Key Responsibilities:
Marketing:
- Develop and implement a Marketing Plan to increase ticket sales, merchandise sales, event sales, and concessions.
- Perform all necessary tasks within assigned budget.
- Work closely with other departments to create promotional and print materials.
- Supervise production of media guides, social media campaigns, signage, and all marketing assets.
- Manage and grow digital presence across all platforms (Facebook, Instagram, X, YouTube, and Tik Tok).
- Plan, negotiate, and implement media buys across TV, radio, print, and digital platforms.
- Provide proof of performance for in-house and national partnership activations.
- Lead weekly marketing meetings.
- Brainstorm gameday promotional ideas such as theme nights, giveaways, concourse entertainment, social media promotion, and game day attractions.
Gameday Production & Entertainment:
- Plan and execute themed nights throughout the season, working with community partners to enhance fan engagement and attendance.
- Lead, train, and manage press box and fan-facing promotional staff.
- Create, manage, and implement the game day script and all templates for social media.
- Serve as team’s liaison for companies that service press box equipment and broadcast.
- Create, plan, and execute media day to acquire all video board, social media, and other assets needed throughout the season.
- Coordinate players, coaches, or staff as needed for media interviews, appearances, and events.
- Oversee all in stadium creative elements.
Ideal Candidate Will Have:
- A self-starter mentality with a strong work ethic and genuine passion for creativity.
- Previous MiLB marketing experience is preferred.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Ability to create still and motion graphics for video board preferred.
- Excellent communication and interpersonal skills; comfortable engaging with a wide variety of people.
- Ability to thrive in a fast paced, creative, and collaborative environment.
- Proficient in Adobe Creative Suites (Photoshop, Illustrator, and Premiere Pro).
- Availability to work evenings, weekends, and holidays as required during the season.
Compensation & Benefits:
Base Salary: $38,000.
Bonus: End-of-year performance-based bonus.
- Opportunities for career growth within a championship-winning organization.
- Fun, fast-paced work environment in Minor League Baseball.
- Access to Hillcats games, events, and merchandise discounts.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
