Assistant Director, Creative Services - Retail
USA Baseball - Entry Level
Cary · NC
Retail Marketing · Graphic Design/Creative Services
1
3
hours ago
At USA Baseball, we are on the lookout for passionate people who truly believe in our mission and values, ready to take charge in Leading the Growth of Our Pastime’s Future®. As the national governing body for baseball in the United States, we are all about teamwork and embrace a fast-paced, demanding, and rewarding environment befitting of our national pastime. If you lead off with authenticity, are ready to slide in headfirst, value diversity and inclusion, and can acknowledge a broader vision, then we want you on our team!
As the Assistant Director, Creative Services, you’ll report to the Senior Director of Retail, Carrington Austin. You will collaborate closely with the retail and creative teams to develop and fulfill creative needs for the USA Baseball Official Online Shop and Flagship Store. You will be responsible for ensuring that all deliverables align with the organization's branding and content strategies. This role will require you to manage multiple projects and deliver creative assets on time for social media, websites, and internal initiatives. You will also support various programs with visually engaging content that enhances the overall communication strategy of the organization.
As the Assistant Director, Creative Services, you’ll report to the Senior Director of Retail, Carrington Austin. You will collaborate closely with the retail and creative teams to develop and fulfill creative needs for the USA Baseball Official Online Shop and Flagship Store. You will be responsible for ensuring that all deliverables align with the organization's branding and content strategies. This role will require you to manage multiple projects and deliver creative assets on time for social media, websites, and internal initiatives. You will also support various programs with visually engaging content that enhances the overall communication strategy of the organization.
IN THIS ROLE
- Lead end-to-end visual content creation for the USA Baseball Shop, including high-quality product photography and engaging lifestyle shoots.
- Execute omnichannel marketing campaigns across email, social media, web, and emerging digital platforms to drive retail engagement.
- Design high-impact collateral for the USA Baseball Shop Flagship Store, ranging from large-scale in-store signage to promotional flyers.
- Maintain and optimize digital assets on USABaseballShop.com to ensure a seamless and visually compelling user experience.
- Safeguard brand integrity by ensuring all creative output aligns with USA Baseball’s visual identity and overarching strategic goals.
- Partner with the Retail team to brainstorm and develop innovative design concepts that elevate the brand’s market presence.
- Drive project lifecycles by managing multiple creative requests simultaneously while meeting rigorous deadlines and organizational KPIs.
- Curate a comprehensive digital asset library, ensuring all content is organized, archived, and easily accessible for future use.
ALL USA BASEBALL EMPLOYEES
- Will pass a background check prior to employment.
- Will be an effective team player and perform additional duties as assigned while maintaining a positive attitude.
- Will display exceptional interpersonal communication skills and attention to detail in a fast-paced organizational environment.
- Will uphold strict confidentiality with sensitive data.
- Will manage diverse projects with attention to detail under tight deadlines, fostering strong communication and collaboration within the team.
- Will exhibit an eagerness to continuously learn and grow within the ever-changing landscape of amateur baseball, sports, and the Olympic Movement.
- Will demonstrate flexibility in their work schedules and readiness to travel domestically and internationally for events if assigned (candidates are encouraged to have a passport).
- Will identify and mentor candidates for the internship program, showcasing strong leadership, problem-solving, and decision-making skills.
QUALIFICATIONS
Worried that you do not meet every single requirement on the list below? Don’t be. If you're excited about this opportunity and our mission, we want to hear from you! At USA Baseball, we embrace inclusivity and are committed to building a team with diverse experiences and backgrounds. Apply even if you don't check all the boxes!
- You have a bachelor’s degree from an accredited four-year institution.
- You have 1-3 years of experience in graphic design, photography, video production, or a related field.
- You are proficient in product photography, with relevant experience in retail photography.
- You are proficient in graphic design, including digital, print, and social media design.
- You are proficient in design and video editing software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects).
- You have a strong portfolio that showcases your creativity, technical skills, problem-solving, and ability to deliver on a wide range of projects.
- You have above average knowledge of operating high-definition video cameras, including Sony, Canon DSLRs, and mirrorless cameras.
- You have excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- You are detail-oriented and committed to delivering high-quality work on time.
- You have a passion for storytelling and the ability to translate goals and identity into creative content.
SALARY & BENEFITS
Salary will be commensurate on experience and USA Baseball’s benefits package includes full medical and dental, 401(k) retirement plan, and a cell phone reimbursement plan.
REMOTE WORK POLICY
USA Baseball believes in fostering a flexible work environment that promotes work-life balance and enhances employee productivity.
USA Baseball employs a Remote Work Season from approximately the first Monday of October through the last Friday of February of the following year. During this time, employees are expected to be in the offices three days of the week, with the option to work remotely on Wednesdays and on Fridays. Employees are expected to be in office Monday through Friday during the USA Baseball Season, which runs from approximately March 1 through the end of September.
EQUAL OPPORTUNITY
It is the policy of USA Baseball to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, national origin, religion or creed, sex, age, pregnancy, disability, marital status, genetic information, sexual orientation, gender, gender identity or expression, veteran or military status or any other characteristic protected by applicable law. Discrimination and unlawful harassment are not tolerated at USA Baseball.
ABOUT USA BASEBALL
ABOUT USA BASEBALL
Headquartered in Cary, North Carolina, USA Baseball serves as the national governing body for baseball in the United States. Since 1978, the organization has been dedicated to Leading the Growth of Our Pastime’s Future, supporting and protecting the game for its 17.3 million participants nationwide. A proud member of the United States Olympic & Paralympic Committee (USOPC) and the World Baseball Softball Confederation (WBSC), USA Baseball’s national teams have earned 72 gold medals in international competition, including two Olympic gold medals and a World Baseball Classic title. Beyond competition, USA Baseball champions the sport’s growth and well-being through initiatives such as BASE (Baseball Athlete Safety Education), Fun At Bat, Pitch Smart, PLAY BALL, the Prospect Development Pipeline, and USABat. Additionally, it recognizes the nation’s top amateur baseball player each year with the prestigious Golden Spikes Award. For more information about USA Baseball, its national teams, or its development initiatives, visit USABaseball.com or USABDevelops.com. For more information on the USA Baseball Foundation, visit USABaseballFoundation.com.
Job Questions:
Are you a local candidate?
Why do you want to work at USA Baseball?
What makes you a good fit to work at USA Baseball?
Describe your experience working in creative services (photography, videography, graphic design).