About Roger Dean Chevrolet Stadium
Roger Dean Chevrolet Stadium is the Spring Training home for the Miami Marlins and St. Louis Cardinals. It is also the Florida State League home of the class-A Jupiter Hammerheads and Palm Beach Cardinals. The stadium seats approximately 7,000 people and is located within the Abacoa community in Jupiter, FL.
Position Overview
The Director of Ticket Sales will lead the strategy, structure, and execution of Roger Dean Chevrolet Stadium’s ticketing sales department. This role will directly manage and coach the sales team, actively contribute to new business development, and drive revenue across seasons, mini plans, group, premium, and individual ticket categories. The ideal candidate brings a passion for sales leadership, a community-first mentality, and interest in leveraging innovative tools to grow and retain the stadium’s fan base. The Director of Ticket Sales is a member of the stadium’s executive team and reports directly to the General Manager.
Essential Duties and Responsibilities
- Recruit, hire, train, and lead a high-performing ticket sales team focused on season, group, and premium ticket sales.
- Actively sell and maintain a personal book of business across all ticketing categories.
- Develop and implement short- and long-term ticket sales strategies to meet or exceed revenue, attendance, and retention goals.
- Lead weekly sales meetings, manage individual pipelines, and provide coaching to ensure daily/weekly activity targets and sales KPIs are achieved.
- Use CRM platform (SCORE) and to manage leads, analyze performance trends, and enhance outreach personalization.
- Collaborate with marketing and business analytics to identify prospects through social media, digital campaigns, and community data.
- Represent Roger Dean Chevrolet Stadium at community events to grow awareness, build relationships, and generate group ticket leads.
- Leverage client feedback to improve offerings and enhance customer experience across all ticketing products.
- Provide regular sales reports, forecasts, and recommendations to the GM.
- Assist in developing and managing the department’s annual business plan and budget.
- Develop strategies to encourage all members of the staff to sell. Including those in non-traditional sales roles.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Business, Marketing, Sports Management, or related field
- 4+ years of ticket sales experience, including 2+ years in a leadership role
- Proven ability to build, coach, and retain a sales team in a fast-paced environment
- Strong working knowledge of ticketing systems (Tickets.com preferred), CRM tools, and Microsoft Excel
- Excellent communication, organizational, and time management skills,
- High personal accountability, professionalism, and a team-first mindset
- Ability to work flexible hours, including evenings, weekends, and holidays
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
