Position Overview
The Southern Maryland Blue Crabs are seeking a dynamic, creative, and results-driven professional to serve as our Marketing & Promotions Manager. This full-time leadership role is responsible for planning, developing, and executing the club’s marketing initiatives and promotional strategy throughout the year.
This position plays a vital role in driving ticket revenue, enhancing the fan experience, and reinforcing the Blue Crabs’ identity. The ideal candidate is organized, energetic, creative, and thrives in a fast-paced, team-oriented environment.
Essential Job Functions
Marketing & Promotions Strategy
- Develop and execute the full promotional calendar, including theme nights, giveaways, specialty jerseys, and in-game entertainment.
- Lead the creation and execution of fan engagement initiatives that enhance the overall game day experience.
- Coordinate on-field promotions, sponsor activations, ceremonies, contests, and specialty experiences.
- Oversee the execution of specialty jersey nights, including design coordination, auction campaigns (online and in-person), and promotional strategy.
- Collaborate with Ticket Sales to align promotional efforts with revenue-driving initiatives including group outings, fundraising programs, and premium experiences.
- Lead social media content planning and digital marketing initiatives alongside the Assistant General Manager and General Manager.
- Support media relations efforts, including press releases and announcements.
Internal Leadership & Operations
- Assist in hiring, training, and supervising promotional staff and interns.
- Maintain structured filing systems for marketing assets, photos, and promotional materials.
- Collaborate cross-departmentally with Ticketing, Partnerships, Operations, and Stadium staff to ensure seamless execution of initiatives.
- Support year-round brand development initiatives and creative campaigns.
- Perform additional duties as assigned by leadership.
The Southern Maryland Blue Crabs are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
