Responsibilities
Key Project: Establishment of HTN - DugoutTV Streaming (“DugoutTV”)
- Create/execute DugoutTV social media marketing campaign to drive subscription sales and viewership
- Facilitate ALPB website DugoutTV hosting and subscription sales
- Mine baseball industry, social channels, historical archives to discover 3rd parties to provide content to DTV
- Launch social media marketing program with league communications, teams, HTN and content providers
- Document content provider acquisition development and follow up using available CRM tools
- Proactive touch base follow ups to content providers; actively work with each to promote subscriber sales
- Determine feasibility of sponsored programming activities (e.g., “Brought to you by…)
- Conduct research to determine suitability for DTV advertiser-to-league-sponsor presentations
- Create actionable opportunities through internal/external strategic research and outreach
- Research prevailing, comparable marketplace acquisition rates (i.e., FAST channels)
- Support Marketing Committee Chair and league president with administrative follow-up, record-keeping, data collection, and deal flow
- Attend planning and other required company conference calls and meetings
- Shadow league and club representatives during marketing meetings to learn processes and plans
Relationships
- Report to Marketing Committee Chair with dotted line responsibility to league president; actively collaborate with league office Communications, HTN, and Baseball Operations teams
- Consistent interaction with League Marketing Committee Chair, team representatives and with content providers regarding social media topics and opportunities
Authority:
- Recommend to Committee Chair and president changes which will expedite or correct hurdles with HTN
- Work with league Communications to actively promote league advertisers and content providers
- Implement changes with the approval of Committee Chair and president
- Not authorized to bind the company to any contract
Anticipated Results
- Increased DugoutTV subscriptions and programming
- Return all stakeholder inquiries within one business day
- Quantifiable outbound content provider solicitation/follow up messages each day
- Compose and execute sustainable action templates (e.g., marketing, 3rd party LOAs) for future use
- Achieve above-forecast revenues
- Completed and documented content provider-facing activities and records
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
