Who We Are
Arizona is the culmination of new people, cultures, businesses, and sports. For people and businesses, settling into a new environment takes time and effort, let alone sports teams. It can take years, sometimes decades, for fans to get behind a new sports franchise. The Diamondbacks took on this task when we were born into the National League in 1998. However, we were quick to captivate the love and attention of Arizonan’s everywhere. As the quickest expansion team in MLB history to capture the sports highest honor, the World Series, we also captured the memories and love of many fans in an incredibly emotional 2001 championship. These types of memories are what we strive to reproduce each season on the field, and in any other association of our brand. Being a part of our fan’s lives is something we cherish and place an enormous value on.
Our Mission
The mission of the Arizona Diamondbacks is to provide industry-leading entertainment in a clean, safe and family friendly environment and to make a positive impact on its fans and civic partners by focusing on team performance, fan experience, financial efficiency, workplace culture, and community contribution.
In doing so, the organization will consistently compete for championships, treat its customers to quality service and entertainment, invest in its product, employees and fans, and establish and maintain a position of leadership in the community.
Our Culture
As a Team Player you will find that our culture is built on support, respect and trust that leads to a positive and productive work environment. We value each other's talents and dedication to create a prideful sense of unity. Our unique and versatile mindset allows us to be at the forefront and serve as pioneers and leaders in the industry. We empower each other to be the best. Our potential is endless, and we will continually strive to be innovative in every facet. Our passion is shown in our commitment to help everyone including our partners, neighbors, fans, and community. We are more than just employees: we are family.
What we offer
- Health benefits that start your first day of employment (Medical, Dental, Vision)
- Generous 401K plan
- Employee Assistance Program
- 13 paid holidays
- Paid Vacation
- Sick days (6)
- Extended Holiday Break
- Paid Parental Leave (12 weeks)
- Team Shop Discount
- Free Gym Membership
- Complementary tickets to Diamondbacks home games
- Free parking
Job Purpose
The Senior Vice President & Chief Marketing Officer is responsible for shaping and aligning the Arizona Diamondbacks’ brand, fan engagement, and marketing-driven revenue strategy. This leader partners closely with Vice Presidents and department heads across Marketing, Creative, Game Presentation, Communications, and Social/Digital to ensure teams are empowered, aligned, and positioned for success.
Job Responsibilities
The SVP & CMO serves as a strategic connector — helping unify vision, remove barriers, and support departments in delivering impactful, innovative work that grows the fan base and strengthens the Diamondbacks’ brand.
Brand, Marketing & Fan Growth
- Collaborate with department leaders to develop and guide a comprehensive marketing strategy supporting ticket sales, partnerships, merchandise, and long-term fan loyalty.
- Champion and steward the Diamondbacks’ brand positioning, voice, and storytelling across platforms.
- Support alignment around a consistent, engaging brand presence across campaigns, promotions, and fan touchpoints.
- Partner with Analytics and Revenue teams to leverage fan insights and performance metrics to inform decisions and optimize investments.
- Encourage thoughtful experimentation and innovation to drive fan growth and engagement.
Creative & Content
- Partner with Creative leadership to help define and evolve the Diamondbacks’ creative vision and standards.
- Ensure creative efforts are aligned with broader marketing, partnerships, and fan engagement priorities.
- Advocate for bold, emotionally resonant storytelling that keeps the brand culturally relevant.
- Support resource prioritization and cross-functional collaboration to maximize creative impact.
Game Entertainment & Ballpark Experience
- Provide strategic guidance and partnership to Game Presentation and Fan Experience leaders.
- Foster alignment between in-ballpark entertainment, brand storytelling, and engagement objectives.
- Collaborate with Baseball Operations, Stadium Operations, and Partnerships to enhance the game-day experience.
- Support innovation that elevates energy, excitement, and fan connection at Chase Field.
Communications & Public Relations
- Partner with Communications and PR leadership to align messaging, storytelling, and reputation strategy.
- Serve as a senior advisor on key organizational messaging and crisis communications when needed.
- Support strong relationships with local, national, and league media.
- Encourage coordinated, consistent communication across fans, partners, and stakeholders.
Social Media & Digital Engagement
- Collaborate with Social/Digital leaders to shape platform strategy, voice, and engagement priorities.
- Champion innovative, fan-first, real-time content approaches.
- Support integration between social, digital, creative, and marketing initiatives.
- Encourage data-informed optimization and experimentation.
Leadership & Collaboration
- Lead with a partnership-first mindset, supporting and empowering Vice Presidents and their teams.
- Help ensure departments are aligned around shared priorities, goals, and brand direction.
- Foster a culture of trust, creativity, accountability, and open collaboration.
- Partner closely with Ticketing, Partnerships, Analytics, Baseball Operations, and MLB.
- Oversee budgets, agencies, and key external partners in collaboration with department leaders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
- 10+ years of progressive marketing leadership experience, with at least 4 years in a senior role (VP, SVP, CMO), ideally within the sports and entertainment industry.
- Demonstrated knowledge of strategic communication and marketing principles, with the ability to translate complex business objectives into innovative, scalable marketing strategies and campaigns.
- Proven track record of building and leading high-performing marketing, communications, and digital teams.
- Strong executive presence with exceptional communication, presentation, and influencing skills.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
